A new Focus on Potato: Update on Potato Sprout Control by Dr. Nora Olsen, University of Idaho. This presentation will update growers and industry personnel in the US on potato sprout control options. Specifically, advances in technology, development of new products and formulations, and coordination of control programs have allowed flexibility and fine-tuning of sprout control in the industry. Variety differences, storage management practices, and consumer expectations have necessitated an integration of ways to minimize sprout development in storage, through the cold chain, and/or in retail displays. General background and specific program options will be discussed. Information provided will help in the development of an individualized integrated program based upon variety, storage conditions, and market.