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Save at the Grocery Store with Loss Leaders

I heard that I should shop for the "loss leaders" at the grocery store. What does that mean?
Save at the Grocery Store with  Loss Leaders

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Loss leaders are the foods that usually advertised of the front side (or sometimes the back) of the grocery store sales adds. The items are priced much lower than usual, and the store expects to lose money (or barely break even) on these items. The loss leaders get you attention and entice you to shop at that particular store. You might buy a lot of other items besides the loss leaders.

Be a wise shopper and stretch you food dollar by taking advantage of the loss leaders. Stock up on the items that you or your family will use. For example, if canned vegetables are the "super bargain" of the week, stock up. Their storage life is at lease two years in your cupboard.

If you shop at more than one store, compare the prices of the advertised items in the sale ads. then make a shopping list for each store based on the store's layout. Stretch you food dollar by planning you menus using the foods that are on sale.

Julie Garden-Robinson, Food and Nutrition Specialist, NDSU Extension Service

Featured in Food Wise February 2014 newsletter (PDF)

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