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Online Communication Trends

These trends illustrate how the relationship between people and information is changing.

Four Telling Trends

  • Ubiquitous Connectivity
    Our current online presence is built on a user scenario that includes a computer and an Internet connection. Increasingly online access travels with the user, embedded in or accessed through a handheld mobile device.
  • The App-based Internet
    Consumers under 35 tend to prefer using mobile applications over Web browsers on smartphones. Apps on smartphones and tablets (IPad) are making “web browsing” obsolete.
  • Facebook is the Internet
    A few decades ago, we were the dominant feature on the knowledge landscape.  But as the 21st century progresses, our once advantageous command of this landscape has steadily eroded. - Jim Langcuster
    Now boasting a quarter of all web pageviews. Facebook is becoming the single sign-on, the central “like”, the address book, and the meeting place. Whether it is Facebook, Outlook, Google or something else, many users are dealing with online information overload by accessing online information through a single point of contact.
  • The Knowledge Landscape is Flat
    The letters NDSU and PhD do not grant automatic trust and authority in a flat knowledge landscape.
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