Working Differently

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A Path Forward

Here are 5 activities that Extension professionals can pursue as they begin to work differently and change the way they communicate online (based on the concepts of Beth Kanter and Aliza Sherman).

Listen/Learn

Time investment: 15 min./day
Tools: Twitter, Google Alerts, SocialMention, Feeds
Objective: To listen to and learn from other experts, colleagues and the people we serve

Promote

Time investment: 20 min./day
Tools: Twitter, Facebook, AddThis
Objective: To give people control of their own lifelong educational opportunities through anywhere, anytime learning

Participate

Time investment: 30 min./day
Tools: Twitter, Facebook, Diigo, Ranchers.net (and similar sites)
Objectives: 
  • To be a catalyst for learning networks that engage people as learners and teachers
  • To listen to and learn from the people we serve
  • To reach learners who we have not traditionally reached

Publish

Time investment: 3-5 hrs./week
Tools: Ag CMS, blogs, YouTube, podcasts, eXtension
Objective: To give people control of their own lifelong educational opportunities through anywhere, anytime learning

Build Community

Time investment: 5-10 hrs./week
Tools: Facebook, Twitter, Moodle
Objective: To be a catalyst for learning networks that engage people as learners and teacher
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