North Dakota State University
NDSU Extension Service
Marketing -- Videotapes
Marketing Where Your Competition is Not!
1995 Videotape 35 minutes
Learn how to differentiate your competitors from your competition, analyze the fourth
factor of success, create and analyze your SWAD list, find your competitive advantage and
learn how to use it.
What Customers Really Want
1994 Videotape 14 minutes
Keeping customers happy means giving them what they want, when they want it, with no
unpleasant surprises. This video shows how all employees can give customers quality and
service by making customers feel valued--and by exceeding their expectations.
Books can be checked out for one month, audio and video tapes for
two weeks. Contact the Distribution Center at NDSU.firstname.lastname@example.org or 701 231-7882 to check out Staff Resource Library materials, or stop by Morrill 10 to
browse the shelves.