North Dakota State University
NDSU Extension Service
Marketing -- Books
Creating Customer Evangelists
2003, 205 pages
How Loyal Customers Become Volunteer Sales Force…By researching companies with
dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell
and Jackie Huba distill the formulas of the successful companies into the six
tenets of customer evangelism. Creating Customer Evangelists explains why many
traditional loyalty programs fail and how organic word-of-mouth programs often
create communities of influencers who accelerate a company’s success.
The Tipping Point: How Little Things Can Make a Big
2000, 301 Pages
This book reveals the advanced and helpful trends in the way people throughout
the world think about selling products and distribute ideas.
What Sticks: Why Most Advertising Fails and How to
Guarantee Yours Succeeds
Rex Briggs and Greg Stuart
2006, 275 pages
This is one book that explains exactly how marketing and
advertising works today, based on new insights from research on over $1 billion
worth of advertising. Marketing came through to leaders Rex Briggs and Greg
Stuart, who estimated that $112 billion in advertising spending is wasted in the
U.S. alone, cutting deeply into company profits.
Books can be checked out for one month, audio and video tapes for
two weeks. Contact the Distribution Center at NDSU.firstname.lastname@example.org or 701 231-7882 to check out Staff Resource Library materials, or stop by Morrill 10 to
browse the shelves.