North Dakota State University
NDSU Extension Service

Marketing -- Books

Creating Customer Evangelists
Ben McConnell
2003, 205 pages
How Loyal Customers Become Volunteer Sales Force…By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success.

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
2000, 301 Pages
This book reveals the advanced and helpful trends in the way people throughout the world think about selling products and distribute ideas.

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Rex Briggs and Greg Stuart
2006, 275 pages
This is one book that explains exactly how marketing and advertising works today, based on new insights from research on over $1 billion worth of advertising.  Marketing came through to leaders Rex Briggs and Greg Stuart, who estimated that $112 billion in advertising spending is wasted in the U.S. alone, cutting deeply into company profits.

Books can be checked out for one month, audio and video tapes for two weeks. Contact the Distribution Center at NDSU.distributioncenter@ndsu.edu or 701 231-7882 to check out Staff Resource Library materials, or stop by Morrill 10 to browse the shelves.