2014 Index
Startup
- 1/14 - Naming Your Business; Franchise;
- 2/14 - Where Get Ideas; It Takes Passion; Getting Financially Ready
- 3/14 - Business names and online search
- 5/14 -Need ideas;
- 6/14 - Sole proprietorship
- 7/14 - Business structure;
- 8/14 - Startup questions; Ready to start; Startup naming
- 9/14 - Finding an idea; testing your business idea; Take the big leap;
- 10/14 - Are you an entrepreneur'
- 12/14 - Avoid failure; You are not too old;
Business Planning/Strategy
- 1/14 - Start with Evaluation;
- 2/14 - Data to Measure; SWOT Analysis; Data
- 3/14 - Think inside the box; Business success is long term; Ask others;
- 4/14 - Do customer needs fit planning; Time to expand;
- 8/14 - Know your numbers; Value vs cost of a customer
- 9/14 - Planning for holiday shoppers; Business plan tips; Before tactics comes strategy;
- 10/14 - When things don't go according to plan;
Marketing
- 1/14 - Branding vs Chasing Customers
- 2/14 - Customer Testimonials; Experience Marketing; Your Store Front; Don't Forget the Traditional; Raise Your Profile
- 3/14 - Branding your business;
- 4/14 - Smell as marketing; Tell your business story; Selling to first time customer; Visual has it; Do you know the competition; marketing; Marketing to millennials; Improve retail sales; 4 marketing tips;
- 5/14 - Can't sell; Customer relationships; Set the hook; Marketing isn't an option; Be innovative; Consumer plans; Improve retail experience; Marketing to millennials; It isn't quantity
- 6/14 - Role of media relations; Do you have a brand;
- 7/14 - PR and your business; Stand out; Stories sell; Marketing campaigns; Marketing must be ongoing; Marketing with infographics; Frustrated with negative reviews; Websites and your bottom line
- 8/14 - Marketing and the customer; Marketing campaign; Inforgraphics that work
- 10/14 -Practical marketing; Marketing must change for every platform; Big data and marketing; 3 marketing channels; Be a customer resource;
- 11/14 - Offline and online marketing; Branding and logos; Local marketing; Watch the competition;
- 12/14 - Media-Earned, owned and paid; Marketing in 2015; Has your market changed; Branding; What business are you in; Developing a brand;
Customer Service/Satisfaction
- 1/14 - Repeat Business; Customer Service Story; Building Loyal Customers
- 2/14 - Encourage Customers to Spread the Message; In Your Customer's Shoes; It's the Experience; Why Customers Leave;
- 3/14 - Customer service;
- 6/14 - Create a customer for life; Customer retention; Your story, your brand, your customers; Lose customers by not listening; Repeat customers;
- 7/14 - Customer satisfaction;
- 8/14 - Customers appreciate a thank you; Customer loyalty
- 9/14 - Customer service; Free shipping; Customers as brand advocates;
- 10/14 - Customer service using online tools;
- 11/14 - Saying no to a customer; Who is your customer;
- 12/14 - New customers; Loyal customers; Help buyers feel wanter;
Pricing, Finance and Tax
- 1/14 - Pricing; Better Record Keeping; Break-even Point
- 2/14 - Don't Firght the Price War; List Your Price
- 3/14 - Operating cash flow;
- 4/14 - Tips on pricing; Pricing your product
- 6/14 - Cash flow woes; Managing cash flow
- 7/14 - Tips on getting paid;
- 8/14 - Cut costs; Setting prices;
- 9/14 - Finances for artists and crafters;
- 10/14 - Free giveaway; Stratup funds from family; Marketing budget; 1000 days;
- 11/14 - Recordkeeping; Cashflow and profits;
- 12/14 - Marketing for profit;
E-Commerce, Online and Technology Resources
- 1/14 - Email; Business Blogging; Call to Action; Selling on the Web; Small Biz and Social Media; Web Hosting, 2013 Social Media; Email Marketing; Always On Commerce; Email is Dead or Not?; Online Reviews; Blogging Myths; Online & Providing Info to Customers; Content
- 2/14 - Smartphones and Security; Can't Ignore Technology; Don't Understand Social Media; Common IT Challenges; Marketing Metrics; Link building; Customer Service and Social Media; Using Twitter to Brand; Websites; Branding; Need an App; ROI and Metrics; Internet Activity; Online Product Descriptions; Creating Online Message
- 3/14 - Website guidelines; Hashtags; Building online presence; Starting social media marketing; Social media myths; Video choices; Visual marketing; Social media mistakes; Increasing engagement; Online response rates; Color and your website' Website redesign; Important website elements; Social media and images; 20 tips to social media; Effective retweets
- 4/14 - Does email perform; Online reputation; Email marketing; Content marketing and overload; Klout and content; email marketing; Keywords; Blogging; Hashtags as marketing; Mobile; Traction with social media; Sales and social media; Building a website; Greymail; Using Twitter; 3 most important website pages; Repeat visitors;
- 5/14 - Online security; SEO; Effective homepage; Websites and customer desires; Effective websites; Small data; Mobile; Repurpose content; Visual story telling; Blogging; Pinterest; Online effectiveness
- 6/14 - Lean content; Finding and using images; Repurpose content; blogging; A/B testing; Online marketing; Local business; Social media; Negative reviews;
- 7/14 - Offline businesses need an online presence; Photos get attention; Analytics; Video; Digital watching; Optimize your URLs; Effective social media; Successful blogging;
- 8/14 - Online presence; Good content; Your landing page; Effective Facebook; Shopping with smart phones; Call to action; Email lists; Blog requirements
- 9/14 - SEO; ROI; Metrics; Generating content ideas' Being 24/7; Good content; Good blogs; Building trust online; All content is not equal; Email tips; Twitter cards;
- 10/14 - Responsive design; Pinterest; Details lead to action; Blogging ; Optimizing photos; Google analytics; Metric measurement; Attention splan; Effective landing pages;
- 11/14 - Mobile in 2015; Online predictions; Social media; SEO; Good tweet; Tweet analytics; Useful content; REady for mobile; Inforgraphics; Staying current; Effective Google+
- 12/14 - Tech trends; Selling online; Being online; Analytics; Lower bounce rate; Write great headlines;
Legal and Regulatory
- 6/14 -Nonpaying customers
- 10/14 - Risk and insurance; Audit red flag;
- 11/14 - Registering in another state;
Operations
- 1/14 - Time Off when Owning a Business;
- 2/14 - 96 Minutes; Add New Items
- 3/14 - Growth Equals
- 4/14 - Contrary look at time management
- 5/14 - Weekly to-do items
- 6/14 - Selling a service; Sales reps; Hiring tips; Get more done
- 8/14 - Time for a manager
- 9/14 - Five investments in your business; Temps; Innovate; Hoe office tools
- 10/14 - Delegation;
- 11/14 - Learning sales; Cheap or better; Selling services;
General Success Tips
- 1/14 - Outlook for Specialty Food Entrepreneurs;
- 2/14 - Sometimes Say No; Networking Tips
- 3/14 - Mentors; Work-life balance; Write for your reader
- 4/14 - Making it through tough times; Growth
- 5/14 - Are you an entrepreneur; Don't sabotage your work day; Keep moving forward;
- 6/14 - Running a business today; Small business advisory board; Value of networking
- 7/14 - Make Progress; Make a mistake, confess; Time to grow; It's the gradual you pay attention to; Moving forward; Businesses create value;
- 8/14 - Create space to think; Face time has value
- 10/14 - Time management
- 11/14 - Know yourself; Implementation;
- 12/14 - Do you procrastinate; Disrupt your business; First things to do every day;
Misc Tips
- 1/14 - Giving Directions
- 3/14 - Kill the idea; Serial entrepreneurs; Business future;
- 4/14 - Stop worrying; Is your business green
- 5/14 - Reducing stress; Succeeding in any economy
- 6/14 - Business USA; Successful home-based business; Little data matters; Handwritten notes;
- 7/14 - Inspirational quotes;
- 9/14 - Rookies vs serial entrepreneurs; Business ownership isn't all roses;
- 11/14 - Changing your mind;
- 12/14 - Personal issues affect business; Who would care; Don't let failure stop you;