2013 Index
Startup
- 1/13 - Startup quiz; Finding an idea
- 2/13 - Marketing the start-up; Buying a business; Finding a business idea; From hobbyist to business owner; 5 steps in starting
- 3/13 - Family as key in start-up; What business to start; Starting a sideline business
- 5/13 - Why own a business; Startup funding; Marketing the startup; Why not start
- 6/13 - Find the good ideas; Owning a business; Part-time business: Passion not enough
- 7/13 - Agritourism business; Explain your idea; Startup financing; Family and friends for cash;
- 9/13 - Tips on starting; Finding your idea
- 10/13 - Do before starting; Finding opportunities
- 11/13 - Starting an ecommerce business
Business Planning/Strategy
- 1/13 - Startup business plan; Do you need a plan
- 2/13 - Why you may fail; Innovation; Marketing in the business plan
- 3/13 - Find your niche
- 4/13 - Big data; Marketing budgets; building a business
- 5/13 - Find a niche: Failure and business; Building your business; Why businesses fail
- 6/13 - Failure and businesses; Staying in business; Find your niche; Market research resource
- 7/13 - Think strategy, not plans; Why businesses fail; You will make mistakes;
- 8/13 - It is the process; Learn from your failures and solve problems; Making bad decisions; Don't hurt your business
- 9/13 - Is it good enough; Stuck in the middle; Be agile
- 10/13 - Grow or not grow; Business may have chaos
- 11/13 - Take care of the 20%
- 12/13 - the 2013 customer; Welcome competition: Business plans; Learn from mistakes
Marketing
- 1/13 - Elevator Pitch; Visual-Window display; Branding and marketing;
- 2/13 - Building a brand; Having a tag line; Getting found-social or search; Optimize your layout; Marketing is a commitment
- 3/13 - Visual and branding; Tell your story; Attracting new customers; Advertising; Market research data; Marketing tools to use; Business signs; Getting referrals
- 4/13 - Building a brand; Marketing in the off season; Getting press attention; Market surveys; Effective marketing; The business card; Branding; Understanding customers; Reasons for marketing plan
- 5/13 - Next big marketing tool; Effective marketing; Marketing mistakes; Manage for effective marketing; Co-marketing; Effective business cards; New marketing techniques
- 6/13 - Visual is good marketing; Marketing mistakes; Targeting millennials; Event marketing Small business marketing strategies; Color and brand; Pictures = 1000 words;
- 7/13 - Local media; Find new customers; Your business sign; Building a brand; Learn how to sell; Building a brand
- 8/13 - Bottom line for marketing; Are business cards relevant; Marketing tips; Business cards; Branding; Creating a brand
- 9/13 - Traditional marketing has value; Advertising; Low cost marketing; marketing and the free rider; Partners and marketing; Marketing for introverts; Customer stories - marketing; Need more customers; One big customer or many
- 10/13 - Logo; Frequency in marketing; Getting local press; Tell your story; Advertising over time
- 11/13 - Merchandise your store; Getting press interested; Marketing and branding; Overwhelmed customer; Marketing needs
- 12/13 - Marketing performance last year; Branding; TV marketing; Marketing through branding; Why brand; Brand ambassadors
Customer Service/Satisfaction
- 1/13 - Service business customers; Bringing the customer back; Difficult customers; Customer service advantage; Customers as guests
- 3/13 - Brand advocates; Building trust
- 4/13 - Engage with the influencers
- 5/13 - Fire your customer; Listen to your customer
- 6/13 - Brand ambassadors; Is it good for customer
- 7/13 - Repeat business; Ratings and reviews
- 8/13 - Social media and irate clients
- 9/13 - Self-service and design; Credibility;
- 10/13 - Customer views; Good testimonials; Respond to communications; Smart customer service
- 11/13 - Customer engagement; Clients or customers;
- 12/13 - One question for every customer; Building trust online' Developing trust with future customers
Pricing, Finance and Tax
- 1/13 - Records-What to keep; Where does the money go; Financial tips
- 2/13 - USDA microloans
- 3/13 - Cash flow problems; How long to keep records: Doing pricing right
- 4/13 - Price matching; Markup and margin
- 5/13 - Pricing your time
- 6/13 - Watch your spending; Money to operate
- 7/13 - Small business funding
- 9/13 - Increasing cash flow; Cash flow tips; Cash is king; Financial terms; Hire an accountant; Sunk costs
- 10/13 - Applying for a loan; Pricing tips; Your financial statements; Accounting tips; What should I get paid
- 11/13 - Will bootstrapping work; Cash discounts; Sunk costs;
- 12/13 - Cash is king
E-Commerce, Online and Technology Resources
- 1/13 - Social media and small biz; 2012 state of social media
- 2/13 - Getting found in a local search; Showrooming; Where people buy; Pew on showrooming; Finding online shoppers; Getting found;
- 3/13 - Get online; Your online reputation; Hiring a webmaster; Social media and customers
- 4/13 - Search engine rankings; Starting online; Why buy from a website
- 5/13 - Online security; Get online;
- 6/13 - Internet trends; Mobile payments; Pull customers to your website; Improve your online presence; Video in marketing
- 7/13 - Content marketing; Local search; Listen to your reputation; Going social
- 8/13 - Video keeps growing; Video; Social media ads
- 9/13 - Sunk costs; Social media necessary
- 10/13 - Online direct marketing; Email not dead; Email newsletters; Call-to-action
- 11/13 - Evolution of websites; Mobile payments; Low cost online marketing; Why hashtags; Call-to-action; Marketing on $500; Social media for brand advocates
- 12/13 - Social media in 2014; SEO optimization; Marketing for mobile; Home page and landing page; Adding value; Mobile not an option; Social media for brands; Boosting online sales
Legal and Regulatory
- 1/13 - Keeping home-based businesses legal
- 3/13 - Affordable Health Care Act
- 4/13 - Hiring an attorney
- 11/13 - Legal issues; Trademarks
- 12/13 - Coyright and social media; Pros and cons of soleproprietorship; Ethical content curation
Operations
- 1/13 - Suppliers
- 2/13 - Running a home-based business; Complementary business lines;
- 4/13 - Mobile payments; UPC bar codes
- 5/13 - PayPal as the cash register
- 6/13 - Mobile payments; Before first employee; Time management
- 8/13 - Time for a manager
- 11/13 - Business and disaster
General Success Tips
- 1/13 - Staying motivated;
- 2/13 - Because everyone is doing it; Regain your focus; Work smarter;
- 3/13 - Running a successful family business; Thinking brings success; Business as one-hit wonder; Getting time to focus; Getting professionals involved
- 4/13 - Business failure rates; Customer buying process
- 5/13 - Run a family busines
- 6/13 - Running a business today; Small business advisory board; Value of networking
- 7/13 - Bad habits; Keep it simple
- 8/13 - Tips from owners
- 9/13 - Schedule nothing; Success tips; Don't sabotage yourself; Time saving small business tips
- 10/13 - Time management; One key; An overnight success
- 11/13 - Time management; Simplify
- 12/13 - Work-life balance; Stick to your resolutions; Training for business owners; Learn to be an entrepreneur;
Misc Tips
- 4/13 - Government has photos
- 5/13 - Family and friends and business; Business news resource; Moms in business; 2012 small business review
- 6/13 - Better Business Bureau; Shopping local
- 7/13 - Building rural community and your business
- 8/13 - Good writing means editing
- 10/13 - Editing your writing; Simple writing
- 11/13 - Trade show booths
- 12/13 - Successful businesses take a village
- 12/13 - Unique advertising strategy