2012 Index
Startup
- 1/12 - Small Business Myths; Franchise as Business Opportunities
- 4/12 - What are the Risks?
- 6/12 - Naming Your Business
- 10/12 - Not Too Old to Start; Get Product Feedback Before You Start; Skills that Help
- 11/12 - Start-Up or Hobby?; Naming; Franchising
- 12/12 - Common Start-Up Issues
Business Planning/Strategy
- 1/12 - It's the Planning
- 2/12 - Start-Up Mistakes
- 7/12 - Business Plan Alternative
- 9/12 - Break-Even Calculator
- 10/12 - Competition
- 12/12 - During Your Slow Season
Marketing
- 1/12 - Marketing for Small Businesses; Customer Testimonials
- 2/12 - History of Marketing; Call-to-Action
- 3/12 - Getting the Media Interested; Customer Feedback Surveys; Marketing Tools Integration; Build Your Brand; Maximize Marketing Effort
- 4/12 - Visual Merchandising; Sales Tips; Why Us?; Protect Your Brand; Business Card is Key; Business Logo
- 5/12 - Your Brand; Brand Loyalty; Understand Your Customers; Customer Data; Hug Your Customers; Help with Market Research; Writing Persuasive Content; Face Time Remains Important
- 6/12 - A Marketing Plan; Conversion Into a Customer; Consumer Research; Brand Advocates; Retail Visual Clues; Branding
- 7/12 - Call to Action; Local, Low-Cost Marketing; Setting a Marketing Budget; Face-to-Face Important
- 8/12 - Know the Potential Market; Stand Out From the Competition; Front Window as Marketing; The Customer Experience; Cold Calling; Boosting Sales; Customer Testimonials; Place for Traditional Marketing
- 9/12 - Call to Action; Close the Deal; Videos in Marketing; Turning the Customer Into a Regular; Word-of-Mouth Marketing; Get Media Attention; Listen to Your Customers; Market Research; Marketing Questions
- 10/12 - Marketing Simplified; Great Tag Lines; Customer Testimonials; Branding; 7 Elements of Branding; Newsletters
- 11/12 - Customer Testimonials; Marketing Tips; Is Marketing DIY?; Making the Sale; Marketing Plan
- 12/12 - Online Reviews; Mobile is Here; 2013 Marketing Trends; Marketing to New Residents; Marketing Challenges; Different Thoughts on Marketing; Marketing is Visual; Plan 2013 Marketing
Customer Service/Satisfaction
- 1/12 - Build Trust; Customer Service-The Apple Model
- 2/12 - Customer Loyalty; Hold on to Customers
- 4/12 - Working with the Angry Customer; Satisfaction-It's Not Just Price; Never Too Much Customer Service; The Angry Customer
- 5/12 - Worth of a Customer
- 6/12 - Waiting in Line
- 7/12 - Customer Complaints; Measure Customer Satisfaction
- 9/12 - Basic Customer Service
- 10/12 - Retain Customers and Increase Profits; Customer Service
- 11/12 - Customer Complaints
Pricing, Finance and Tax
- 1/12 - It's All About the Money; Tax Help
- 2/12 - Understanding Financial Statements; Cutting Expenses and Growth; Grants for Farmer's Market Vendors
- 3/12 - Cash Flow; Setting the Right Price
- 5/12 - Small Business Finances; Pricing; How to Make Money
- 6/12 - Financial Metrics; Sell Lots or Just a Few; Financing Your Start-Up; Pricing
- 7/12 - Borrowing Money
- 8/12 - Sources of Funding; Banking Scams
- 9/12 - Value-Added Producer Grants
- 10/12 - Raising Prices; Making Money; Cash-Flow Statements
- 11/12 - Salary for the Start-Up Owner?; 2012 Tax Saving Tips; Non-Paying Customer
- 12/12 - Price Sensitivity; Check Your Financial Health
E-Commerce, Online and Technology Resources
- 1/12 - Direct Online Marketing of Food Specialty Products; Social Media Complaint Response; Social Media as Marketing
- 2/12 - 2 Online Required Steps
- 3/12 - 2012 Tech
- 4/12 - Safeguard Your Data; Writing for the Online Audience; Online Media Shows Increasing Trust
- 5/12 - Track Your Online Reputation
- 6/12 - Online Customer Reviews and Testimonials
- 7/12 - Infographics; Search Engine Optimization; Mobile Payments; Social Media Grows
- 8/12 - Understand Social Media; Assumptions About Social Media; Myths of Social Media
- 9/12 - Social Media and Sales; Not Online-Think Again; Response to Negative Remarks; Negative Comments
- 10/12 - What Websites Must Have; Website Audit
- 11/12 - Online Reviews; SBA Helps Online Presence; Video Not an Option
- 12/12 - People Use Online for Local
Legal and Regulatory
- 5/12 - Federal Tax Responsibilities
- 7/12 - Legal Help; US Patent Office Changes
- 8/12 - Give Credit to Sources
- 9/12 - Legal Use of Photos and Videos
- 11/12 - Business Structure Selection
Operations
- 1/12 - Finding Space to Work at Home; Why Work at Home
- 2/12 - Meetings When Working from Home
- 3/12 - Data Backup
- 5/12 - Finding the Right Art and Craft Fair; Simplify Your Business; Boomer-Friendly Design
- 8/12 - Need a Manufacturer; Building a Product Line
- 10/12 - Good Space Management
- 12/12 - Disaster Planning
General Success Tips
- 2/12 - Maintaining Balance; Competing with Big Online Merchant; Why Businesses Fail
- 3/12 - Networking; Effective Networking; Building Business Appeal
- 4/12 - Business Success and Gender
- 5/12 - Networking Tips
- 6/12 - Habits for Success
- 7/12 - Improving Networking
- 8/12 - Juggling a Family and a Business
- 9/12 - Not Enough Time
- 10/12 - Why Businesses Close; SBA Tools for Success; Focus On Your Industry; Do the Tasks that Matter
- 11/12 - 8 Tips for Success
- 12/12 - Business Support Group; Is Your Business in Survival Mode?
Misc Tips
- 2/12 - Encouraging Small Businesses
- 3/12 - Entrepreneurship Activity Remains High
- 7/12 - Being Independent
- 8/12 - Managing a Business Crisis
- 9/12 - The Small Business Owner
- 10/12 - Into Business With Your Spouse
- 12/12 - Rekindle Your Business Passion
- 11/12 - Small Business in the US