NDSU Extension - Sargent County


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Being an Ambassador for Your Town

little cowboy on rail fence


Have you heard the story about four people we all know?  Their names are Everybody, Somebody, Anybody, and Nobody.  The story is that in some particular place, there was an important job to do, and Everybody was sure that Somebody would do it.  Of course, Anybody could have done it, but then Nobody actually did it.  So that’s when Somebody got upset about it, simply because it really was Everybody’s job.  But then Everybody thought that Anybody could do it, when actually Nobody realized that Everybody would absolutely not do it.  What it came down to was that Everybody blamed Somebody, and Nobody did what Anybody could have done.  Oh my!  What a clever, but sad story!

In our rural communities and small businesses, the employees are usually the ones who make the first impression on customers and visitors.  The customer/visitor might be local, or he/she may have traveled in from a town nearby or place somewhere across the continent or around the world. Perhaps the customer/visitor is “just passing through” or perhaps they’ve come into the community to visit relatives or old friends.  (Think family reunion or school reunion, for example.)  The particular reason or occasion for them being here isn’t the issue.


The point is that, just like in the story, “Everybody” really is responsible to make the best impression possible, not just to make the sale or some other benefit of the moment, but for the sake of making the world a better place, and for the sake of potential, unknown future benefits.

Each one of us is an ambassador of and for our community.  What we do and how we perform in that role is extremely important.

Giving great customer service might result in you getting a raise.  But it might not.  However, giving great customer service provides other big benefits.  One is good will.  Another is that it will increase your job satisfaction.  It makes work more fun, and that’s when things click.  Positive energy and positive attitudes are contagious, so everything spirals up.  That thought brings to mind the story of F.W. Woolworth, the customer service experience he had as a child, and what he was inspired to do as the founder of Woolworth Five and Dime stores.

If you, as an employee, employer, administrator, manager, business owner, or member of a community are ready to become the best version of yourself and create better experiences for the customers and visitors you meet and serve, contact the Extension Office.  We would be happy to assist you by providing resources and/or training to help you say convincingly, with confidence and enthusiasm, “Welcome to our town!  How may I help you?”

Photo Credit:  https://pixabay.com/en/boy-cowboy-hat-child-fun-people-838247/  (downloaded 10/29/15)

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