NDSU Extension Service - Ramsey County


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Americans Love Bargains

Americans Love Bargains

      A study by Consumer Reports finds that most of us love a good deal. In fact, more than a third of those surveyed feel guilty when they pay full price.  The Consumer Reports National Research Center asked 1,021 women about their bargain-hunting habits. Nearly 60 percent wait for a sale to buy what they want. And 23 percent say they buy things that are on sale, even they don't need them.

In fact, Americans will go to great lengths to save. The percentage of women looking to save has increased in recent years: Today, 83 percent say they're a bargain shopper, up from 76 percent in 2011. And only 1 percent of women today say they aren't sure whether they are deal seekers.

Some other figures that jump out from the survey:

  • 23 percent sometimes buy things they don't need just because they're on sale, while 32 percent show great restraint and never make such purchases.
  • 36 percent feel guilty when they pay full price.
  • 47 percent share news of their great deal with family and close friends, 35 percent tell anyone who will listen, and 10 percent keep it to themselves.
  • 59 percent wait for a sale to buy what they want.
  • 77 percent rarely or never regret buying a sale item.
  • 80 percent say they'd look for a sale even if money were no object
  • Haggling was over a deal is still a rarity when shopping in America. But it is becoming more common. When asked, “How often do you haggle?”, survey respondents replied:

  • Frequently 13 percent
  • Sometimes 26 percent
  • Rarely 34 percent
  • Never 27 percent
  • When it comes to coupon usage, a great deal has changed in recent years.  Clipped and printed coupons can still be found but not a frequently with some stores using email sent coupons via Smart phones exclusively. 24 percent of the respondents said they use smart phone coupons now vs. only 11 percent in 2011.

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