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Branding and Communications


The NDSU Extension Service is part of a vibrant student-focused, land-grant, research institution that embodies the spirit and characteristics of North Dakota State University. Branding helps people make the connection that Extension is an outreach arm of NDSU.

Branding is not just a logo, website design or tagline. Branding is not advertising a specific event or service, though branding can incorporate these tools.

Branding is a feeling -- an expectation or relationship that accounts for what the public believes about the NDSU Extension Service.

Branding is what our clients expect from us when they visit our county office, attend a program or use our educational materials. It's everything anyone thinks of when they hear our name or see our logo.

This website assembles visual elements and guidelines that help define the NDSU Extension Service brand. These elements, when used in our communications, work together to create a positive connection experience for clients, faculty, staff and stakeholders.

Professionalism: Representing Yourself to Increase Brand Value -- Watch this brief video to find out how to present the best you as you carry out your work.

NDSU Branding Guidelines -- Branding guidelines encourage consistent use of NDSU’s graphic identity across all media and communication.

Organization Name -- Use the full, correct name on first reference, i.e. North Dakota State University Extension Service or NDSU Extension Service.

Email -- Follow NDSU's signature standards and practice email etiquette. Don't include a scanned signature that might invite identity theft.

Logos and Colors -- Use appropriate NDSU Extension Service logos, and follow NDSU logo and color guidelines. Don't create your own logos.

Letterhead, Envelopes and Business Cards -- Follow NDSU guidelines for letterhead, envelopes and business cards. Don't create your own. Order through NDSU Print and Copy Services or contact for masters and instructions for local printing. Letterhead may be ordered as a PDF for electronic use only. URLs and/or QR codes may be added to backs of business cards.

Enclosures -- Though not required, use enclosures for consistent branding. Contact to order enclosures printed at NDSU or a master that may be printed locally on white or ivory paper with black or green ink.

Name Badges -- Wear your name badge any time you're where others will see you.

Meetings and Public Events -- Strive to increase the organization's brand value when conducting a public meeting.

Newsletters, Brochures, Reports, Posters, Fliers, and Similar Printed Materials and Online PDFs (MS Publisher templates to come after tagline finalized) -- Use these guidelines and templates for printed and electronic documents.

Phone Answering and Listing -- Answer the phone with a professional greeting. Also, list your number so customers can find you.

PowerPoint Templates

NDSU Extension Service


Quarterly Advertisement Guidelines -- Learn legal obligation and process for our quarterly newspaper ads.

Working with the Media -- Watch this short narrated PowerPoint to learn how to prepare your message for the media.


Ag Communication Department Resources

Educational Materials / Publication Guidelines

Media Photo Release Form

News Release Guidelines

Photo and Graphic Sources

Proofreading Tips

Social Media

Style Guide for News Releases and Publications

Videoconferencing -- Polycom / IVN

Webconferencing -- Skype for Business, Blackboard Collaborate, Google Hangouts

Creative Commons License
Feel free to use and share this content, but please do so under the conditions of our Creative Commons license and our Rules for Use. Thanks.