Branding and Communications
The NDSU Extension Service is part of a vibrant student-focused, land-grant, research institution that embodies the spirit and characteristics of North Dakota State University. Branding helps people make the connection that Extension is an outreach arm of NDSU.
Branding is not just a logo, website design or tagline. Branding is not advertising a specific event or service, though branding can incorporate these tools.
Branding is a feeling -- an expectation or relationship that accounts for what the public believes about the NDSU Extension Service.
Branding is what our clients expect from us when they visit our county office, attend a program or use our educational materials. It's everything anyone thinks of when they hear our name or see our logo.
This website assembles visual elements and guidelines that help define the NDSU Extension Service brand. These elements, when used in our communications, work together to create a positive connection experience for clients, faculty, staff and stakeholders.
brief video to find out how to present the best you as you carry out your work.-- Watch this
NDSU Branding Guidelines -- Branding guidelines encourage consistent use of NDSU’s graphic identity across all media and communication.
Organization Name -- Use the full, correct name on first reference, i.e. North Dakota State University Extension Service or NDSU Extension Service.
Letterhead, Envelopes and Business Cards -- Follow NDSU guidelines for letterhead, envelopes and business cards. Don't create your own. Order through NDSU Print and Copy Services or contact Agnes Vernon for masters and instructions for local printing. Letterhead may be ordered as a PDF for electronic use only. URLs and/or QR codes may be added to backs of business cards.
Enclosures -- Though not required, use enclosures for consistent branding. Contact Agnes Vernon to order enclosures printed at NDSU or a master that may be printed locally on white or ivory paper with black or green ink.
Meetings and Public Events -- Strive to increase the organization's brand value when conducting a public meeting.
Working with the Media -- Watch this short narrated PowerPoint to learn how to prepare your message for the media.
Videoconferencing -- Polycom / IVN
Webconferencing -- Skype for Business, Blackboard Collaborate, Google Hangouts