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We are NDSU Extension: Our Strategic Direction and Intent (4/2/2015)

This is the second in a series of blog posts to highlight key information about our Extension organization’s culture. “An organization’s culture is the beliefs, values, and behaviors that a group has adopted over time as a way to survive and succeed. Simply put, ‘culture is the way things are done around here.’ (Denison Consulting).”

This blog post highlights our strategic direction and intent

Strategic direction and intent provides a compelling description of where an organization is going and what it wants to achieve in the long term.  It provides a sense of direction for the future to include high priorities that help operationalize the organization’s vision.

The Extension Leadership Team’s strategic priorities for NDSU Extension are to:

  • Increase support to Extension staff and programs to expand service across North Dakota.
  • Increase support across the breadth of Extension’s program areas.
  • Provide relevant Extension programming in each county.
  • Enhance area programming and agent support by having one or more area specialists at each Research Extension Center.
  • Be at the forefront of issues through the applied-research and technical expertise from Extension specialists and other NDSU faculty.
  • Enhance 4-H youth programming and camping by calling for all agents and specialists within the Extension organization to provide support.
  • Educate about Extension’s impacts by building and/or enhancing relationships with decision makers (county commissioners, SBARE members and legislators) through personal communications, county narratives and county legislative meetings.
  • Inform the general public of impacts through marketing and public relations efforts so the public value of Extension education is recognized and understood.
  • Support and use new delivery technologies and tools in combination with face-to-face educational programs. 
  • Support access and programming to our diverse audiences, especially Native and new Americans.
  • Seek external funding through grants, contracts and other financial partners to support staffing and programs.

Lynette Flage, Director and Specialist, Center for Community Vitality

Next up: Goals and Objectives

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