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New website offers branding guidelines and advice (3/9/2016)

Branding is not just a logo, website design or motto. Branding is not wearing a specific hat or shirt. Branding is not the same thing as advertising an event, service or field day. Branding can incorporate all of these things, but more importantly, branding is the intersection of what we say, what we do and how we present ourselves.

Branding is a feeling – an expectation or relationship that accounts for what the public believes about the NDSU Extension Service. Branding is what our clients expect from us when they visit our county office, attend a program or use our educational materials. It's everything anyone thinks of when they hear our name or see our logo.

In early 2015, a team of NDSU Extension Service agents, staff and specialists was assembled to create a branding committee. As a committee, our objective was to assess the current state of the NDSU Extension Service brand and to work together to create solutions for our branding needs.

The first step has been to create a central source for all things branding related. Our committee has created a Branding and Communications website under For Employees.

This website assembles visual elements and guidelines that help define the NDSU Extension Service brand. These elements, when used in our communications, work together to create a positive connection experience for clients, faculty, staff and stakeholders.

This website serves as central source for all questions related to branding guidelines. What should my email signature look like? What logos can I use on fliers promoting my upcoming program? What resources are available to make our office look and sound more professional?

All of these questions are answered on the new website. We hope it will become a valuable resource for our staff and will be seen as the “go to” site for all new employees and established employees that might need to brush up on their branding skills.

Current committee members are: Kelli Armbruster, Information Specialist; Chris Augustin, Area Extension Soil Health Specialist; Julie Garden-Robinson, Professor/Extension Food and Nutrition Specialist; Marcia Hellandsaas, McKenzie County Extension Agent; Callie Johnson, McHenry County Extension Agent; Becky Koch, Agriculture Communication Director; Lori Lymburner, Assistant to the Extension Director; Andy Robinson, Assistant Professor/Extension Potato Agronomist; Lori Scharmer, Extension Family Economics Specialist

Kelli Armbruster and Andy Robinson

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