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Branding the NDSU Extension Service (8/30/2016)

The Extension branding committee has used the For Employees blog to introduce the concept of branding and the new branding website, and to share NDSU’s branding guidelines.

This post focuses on some of the branding efforts specific to the NDSU Extension Service.

  • Use the full, correct name of our organization – North Dakota State University Extension Service or NDSU Extension Service then your department/office/county.
  • When you’re out in the public eye, wear your name badge and hand out your business card.
  • When you host a meeting, have an NDSU Extension Service PowerPoint slide projecting or posters or banners in the room as people enter. It markets Extension and lets people know they’re in the right place.
  • Answer your phone professionally by saying “NDSU Extension Service – Franklin County” or “NDSU Extension Service – Animal Sciences” or “Carrington Research Extension Center; this is Joe,” or something similar.
  • List your office phone number in local phone books and online so people can find you.

Branding includes these details and more. By consistently and professionally representing the NDSU Extension Service, people will have positive feelings about our organization. And each of us following the branding guidelines will help make that happen.

Kelli Armbruster, Becky Koch and Lori Lymburner

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