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Smith-Lever Centennial Key Messages

These messages can be used as introductions in media interviews and news releases, as the focus of posters and brochures, on websites and in social media, and in many other ways. By using these key messages as a starting point, we consistently brand the NDSU Extension Service.


The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people.

Extension is an educational partnership among counties, the state and the U.S. Department of Agriculture. In North Dakota, Extension is part of NDSU, which is the state’s original land-grant university.

NDSU Extension Service programming focuses on:

  • Agriculture and Natural Resources
  • Family and Consumer Sciences
  • Community Vitality
  • 4-H Youth Development

The NDSU Extension Service’s purpose is to create learning partnerships that help adults and youth enhance their lives and communities.

The NDSU Extension Service carries out its theme of “Extending Knowledge. Changing Lives” by (give examples).

Learn how the NDSU Extension Service is “Extending Knowledge. Changing Lives.” at

Filed under: Smith-Lever Act
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