Karl Hoppe and Paul Kallenbach
eveloping new businesses for marketing
In early 2004, the interim board of directors enlisted the
services of Food and Livestock Planning,
Sheyenne Valley Marketing is developing a brand of beef that focuses on premium cattle, natural production criteria, source verification through a limited number of cattle producers, and fresh, frozen and cooked meat products. Sheyenne Valley Marketing is projected to custom process an average of 63 head of beef cattle per month during the first year of operation and expand its sales region the second year to 160 head per month.
To maintain source verification, Sheyenne Valley Marketing intends to develop producer contracts for a supply of market ready beef cattle from a limited group of dependable producers. This group of producers is intended to be developed from the actual member base of the company.
The marketing labels developed for Sheyenne Valley Marketing meats are intended to guarantee five items to the consumer. These are 1) the animal was born and raised in the Dakotas, 2) no animal byproducts were used in the feed ration, 3) no added hormones were given to the animal, 4) the animal received a grain-based ration and 5) the animal was raised according to the Beef Quality Assurance guidelines.
While producer intentions are motivated by developing a
local market for their cattle, community and regional support for added
economic development is helping the project become a viable business. Developing a coordinated supply of high
quality, tasty, consumer friendly meat products has been a long journey for central
For more information on Sheyenne
Valley Marketing, contact 105 Central,