Agriculture Communication

Accessibility


Web Services

| Share

Sharing Images With Just a Link

Check out this how-to video on sharing a folder full of image with people inside or outside NDSU using Google Drive or OneDrive. Let me know if you have questions or need assistance. Happy sharing!

Bob Bertsch, Web Technology Specialist, 701-231-7381

| Share

Three Bullet Thursday

EdTechLNIf you're looking for a really easy way to stay up-to-date with innovation in Extension and education, subscribe to Three Bullet Thursday.

Each Thursday, the Ed Tech Learning Network sends out this short digest of articles, links, blogs, quotes and more for Extension innovators.When you subscribe it comes directly to your email each Thursday.

Recent issues have highlighted articles on artificial intelligence, how to avoid burnout and the 25 most innovative ag-tech startups. Every issue contains 3 short suggestions that can get you thinking differently about your work.

Check out the latest issue and consider subscribing.

| Share

Need Website Help? Check the Ag CMS How-To Guide

The Ag CMS How-To Guide features several articles that can help you find your way around the Ag Content Management System (Ag CMS).

The guide has step-by-step instructions for 22 common Ag CMS tasks, like "How do I insert an image on my page?" There are also articles on the different item types and portlets available in the Ag CMS. Under "Big Picture" in the guide, you'll find articles that have to do with more than one page or more than one area, like "Where to put files?" and "Left-Hand Navigation."

You can also find video instructions for some Ag CMS tasks on the Ag CMS How-To's playlist on the NDSU Agriculture Communication YouTube channel.

If you can't find the answer to your question in the Ag CMS How-To Guide or you just need a little extra assistance, please contact us. We're here to help!

Sonja Fuchs, Web Technology Specialist, 701-231-6403
Bob Bertsch, Web Technology Specialist, (701) 231-7381

| Share

People Who Fill Out Google Forms Can Now Get an Emailed Summary

Google Forms has finally made it easy for people who fill out a form to get an emailed copy of their responses or what they call a "response receipt". It used to be you had to add some code, now they make it easy by just checking a few boxes. I've worked with many who have requested this feature. Check out my 2:08 how-to here:

, Web Technology Specialist, 701-231-6403

| Share

You Headline Matters. Tips for Getting It Right

Last week I came across this excellent post on writing headlines for online content.

Headlines
Image credit: Headline by Gracey, http://mrg.bz/42b920

Kurt Gessler, deputy editor for digital news at the Chicago Tribune, shared "18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction." Gessler points out that newspapers often fail to write engaging headlines for online articles because they still think of stories in the context of a printed page, where a headline works in conjunction with the full story and maybe even a pullquote, graphic or photo. Online, Gessler says, the product is "unbundled." Online content needs to be marketed story by story, often only through the headline.

I think we often make a similar mistake. We think we are marketing our entire blog or website, but most people will not be exposed to a piece of our content in that context. Instead they will likely see our headline shared on social media, in an email or in their feed reader. We should be focusing on writing really good headlines; not in an attempt to game Google search results or to trick people with clickbait, but in an effort to get people to really engage with our content.

Here are a few of Gessler's headline writing tips that really stood out to me.

Be clear and focused, first and foremost.

Gessler says there is nothing more important than clarity in a headline. The headline should tell the reader "why they should care or how this affects his or her life." Sometimes that means stating what we might think is obvious.

Don't get too cute or punny.

As I said before, I like sounding clever, so I've written a few of these headlines. Gessler points out all the assumptions you are making when you write a cute or punny headline:

  • You assume everyone gets the joke
  • You assume there are no language barriers
  • You assume your pun hasn't been used many times before
  • You assume there is nothing more interesting in your content

Focus on impact and implications

I tried my hand at this in the headline for this article. Gessler says the key is to tell the reader why the story is important to them. He offers some suggested structures, including:

  • This is what XXX means to you
  • Experts offer advice on XXX
  • XXX is a problem. This is the solution

After reading Gessler's advice, I'm going to take more time to write my headlines. I often dash them off as an afterthought, but they really do matter. People are exposed to a lot of online information every day. More times than not, a person's decision whether to read a piece or not depends on the headline.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

| Share

Ag Communication Webinar: Building Community with Social Media

With the right approach, you can build a community of engaged learners. All you need to do is stop talking at people, start talking with them and open the door for them to talk to each other. We'll discuss the notion of social capital and share ideas and strategies for a more effective use of social media. Learn more from the webinar below.

| Share

Ag Comm Webinar: Online Surveys

Online forms are a great way to gather registration information, participant feedback and more. In this Ag Comm webinar shows you how to create online forms using Excel Surveys and Microsoft Forms in Microsoft Office 365. We also talk about Google Forms and Qualtrics, and share some ideas for using online forms in your work.

The notes from the webinar are available in a Google Doc that you can edit. Please feel free to add your own tips and insights to the notes.

| Share

Internet Trends in 2016

The Internet Trends 2016 report released last month shows interesting insights for people in all kinds of business.

The report consists of 213 slides that I think are well worth the read. Here are some interestinWi-fi symbolg things I found:

  • Video Evolution is accelerating (slide 76)
  • Messaging for Customer Service (slides 104, 105)
  • How to Reach Your Audience (slide 107)
  • Day in the Life of a Mobile User (slide 109)
  • Voice as Computer Interface (slide 116)
  • Voice Assistance Rises (slides 120-122)
  • Search using Voice (slide 125)
  • Why and where using Voice (slide 127)

2016 Internet Trends Report

, Web Technology Specialist, 701-231-6403

| Share

Two Great Tips for Your Smartphone

Bookmark for Your Home Screen

Is there a website you visit often or is there a page that takes forever to get to because there’s so many taps you must do?

Like your desktop PC, bookmarks can be used on your smartphone too.

smartphone screenshot with folder and bookmark

Bookmarking a favorite page can save you much time, tapping and scrolling and most importantly, get you to the information you’re seeking right away.

Here’s a great how-to from one of my favorite tech blogs I follow, How to Geek.

Organize Your Apps

You can use folders on your smartphone to organize your apps. For instance, you could have a social media folder that houses all your accounts.

Folders can also give you more “real estate” on your home screen, because you can add up to 4 apps in a folder.

All you have to do is tap and hold one app and then move it on to another app and a folder will be created. On Androids, you can have up to four apps in a folder. On iPad, you can do many more.

Contact me if you have trouble with either of these tips.

Sonja Fuchs, Web Technology Specialist, 701-231-6403

| Share

Ag Comm Webinar: Detecting Engagement in Google Analytics

We use Google Analytics to collect, compile and report data on the use of all websites created in the Ag Content Management System (Ag CMS). On the June 15, 2016 Ag Communication webinar, I shared information on how we might use some of the data we collect to detect engagement.

There is no way to determine if a website user found information they could use or if they ever used it from the data alone, but we may be able to infer engagement from some of the data points. If a user spends more time on a page, we might guess they found something they were interested in. If a user returns to a website multiple times, we might guess they found a tool that helps them or instructions they use repeatedly.

These and other metrics we can get from Google Analytics can give us some insight into the effectiveness of our websites.

If you'd like to see Google Analytics data for your Ag CMS site, or .

Document Actions

Creative Commons License
Feel free to use and share this content, but please do so under the conditions of our Creative Commons license and our Rules for Use. Thanks.