Agriculture Communication

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Who Is Your Website For?

Almost by definition a website is available to the world. It is the WORLD Wide Web after all. But its never possible to meet every need for everyone. So who is your website for?

The focus for your website should be on your customers. As you're putting it together keep their needs in mind. The farmers, ranchers, parents, youth, cooks, homeowners, and others looking for your expertise and help should be foremost in your mind as you develop your pages and organize your website.

Sometimes, as we develop these sites and begin to use them, we start to use them for our own purposes. Not a problem as long as we don't start interfering with their use by customers. Before you add links or other information that YOU use frequently and want to keep handy, ask if it's important to your customers. If not, there are other tools available to help you keep track of information and links, including tools that can be shared with other personnel if that would be of benefit. (If you need some help with this, just ask Web Services.)

The old guideline of Keep It Simple certainly applies here. And so does the adage of Customer First.

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