Agriculture Communication

Accessibility


Let's Communicate RSS Feeds

RSS Feed IconComplete Feed

RSS Feed IconWrite the Right Word Feed

Let's Communicate

| Share

Windows Movie Maker Still Available for Editing

If your computer is running Windows 10, you might not have the Movie Maker editing application like you did automatically with Windows 7 or 8.

But do not fret, as Movie Maker is still compatible with Windows 10, and all you need to do is download it.

Click on the Windows Essentials page to download Movie Maker. The website says support will end in January 2017 for these 2012 apps, but there is no alternative for Movie Maker at this moment. Since a new version of Movie Maker for 10 is in the works, the rumor is Microsoft may continue support until a new version is out.

Here’s a YouTube video on how to download Movie Maker.

, Electronic Media Specialist, 701-231-7086

| Share

Why Baseline Computers Are Worth the Cost

When we talk about ordering computer equipment, people inevitably ask why we recommend the computers we do. They are usually curious as to why we recommend the more expensive business class computers on our hardware baseline when seemingly similar computers can be purchased at a big-box store for less money.

Computers on sale at these retailers are similar in size and appearance to the computers we recommend. Some even seem to have have similar hardware: Intel processors, 14.5-inch screens, etc.

However, not all computers have the same features or quality of components. In general, business computers have a number of advantages, including longer warranties, better quality components and additional features designed for office use. This chart outlines some of the differences between the two:

Ultimately, business computers are designed to be more durable and last longer. This is to ensure a consistent computing environment for businesses and provide the tools needed for efficient and responsive support.

, IT Systems Specialist, (701) 231-6395

| Share

The Art and Science of Debunking

"Filling the gap with an alternative explanation." - illustration from The Debunking Handbook.

I believe communicators, educators and scientists all have a responsibility to correct misinformation and debunk myths. That's why I think we need to be active in the spaces, like social media, where myths and misinformation spread. However, our efforts may be backfiring.

Ever since I came across research that showed counter-arguments, however factual, could actually strengthen a myth in the mind of someone with a strongly held worldview, I've been torn between my desire to correct misinformation and my fear that in doing so I may be doing more harm than good.

That's why I was really excited to find "The Debunking Handbook". It's a nine-page, freely downloadable book that summarizes the psychological research on misinformation and offers practical suggestions for how to best correct misinformation and reduce the influence of myths.

Here are some highlights that I think are especially insightful.

  • We can't reduce the influence of a myth by packing more information into people's heads. "It's not just what people think that matters, but how they think."
  • Mentioning a myth without explicitly pointing out it is false, especially in a headline, can backfire by making the myth more familiar to people. If possible, it's better to focus on the facts, without mentioning the myth at all.
  • "A simple myth is more cognitively attractive than an over-complicated correction."
  • "When you debunk a myth, you create a gap in the person's mind. To be effective, your debunking must fill that gap."

I hope you'll download "The Debunking Handbook" and use its strategies. It's given me confidence that I can correct misinformation without unintentionally reinforcing it in people's minds.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

| Share

Phishing: Don’t Get Hooked

NDSU Phishing logo The NDSU IT Division is launching an anti-phishing program that will empower students, faculty and staff to protect themselves against phishing scams. We are on the workgroup that is called Phishing Education and Awareness Training Simulation (PEATS).

What is phishing?

Phishing scams are cyber criminal attempts to steal personal and financial information or infect computers and other devices with malware and viruses. Phishing emails can appear to be from a legitimate organization, urging you to act quickly to avoid negative consequences. They try to entice you to open malicious attachments or click on links to fraudulent websites used to collect sensitive information like usernames and passwords.

Recent phishing emails spotted at NDSU

These have been reported to Ag Comm technicians Jerry, Blair and Jon:

  • You get an email with an attached invoice you weren’t expecting from someone or a company you don’t recognize. The email urges you to click on the attached invoice before a certain date to avoid a late fee.
  • You get an email from someone claiming to be from the NDSU Help Desk urging you to click on a link to resolve an email inbox issue such as storage exceeded or your password must be changed.

How does phishing affect me?

Hundreds of NDSU students, faculty and staff members have been hooked by email phishing scams since the start of the semester, potentially exposing their confidential information to cyber criminals.  

What’s being done to decrease phishing?

The PEATS group is working on an educational program where we’re sending out simulated phishing emails to specific departments on campus to help people identify and avoid phishing scams.

Over the next couple weeks, a number of simulated phishing emails will be sent to students, faculty and staff.

While these messages are intended to look like real phishing messages, they will not cause harm, collect personal information or result in any penalty or punitive action. However, you if you do click on a link in a phishing email, you will be redirected to an educational website.

What to do or NOT to do

If you receive a suspicious email, do not reply, click on any links or open any attachments. Instead, you should:

  • Forward it directly to ndsu.reportaphish@ndsu.edu, which keeps intact important information that may help IT staff identify the source of the scam. Then delete the message.
  • Forward it to the NDSU IT Help Desk, ndsu.helpdesk@ndsu.edu, and ask them to confirm whether or not the suspicious message is a phishing scam.

Did you take bait?

If you think you may have responded to a phishing message or clicked on any links within a suspicious message, please immediately contact the NDSU IT Help Desk at 701-231-8685 or ndsu.helpdesk@ndsu.edu.

If you have any questions about phishing, please contact us.

Jerry Ranum, IT Systems Specialist, 701-231-6395
Sonja Fuchs, Web Technology Specialist, 701-231-6403 

| Share

Write the Right Word: 4-H’er

If you’re looking for a shorter version of 4-H member, it’s 4-H’er.

Remember to put the apostrophe between the “H” and “er.” You need the apostrophe because it is replacing something – the “memb” in “member.”

For example: “Bill Smith has been a 4-H’er for 10 years.”

If you are referring to more than one 4-H’er, simply add an “s.” Don’t use an apostrophe before or after the “s.” For example: “Five 4-H’ers volunteered to rake leaves at the senior citizens center.”

While on the subject of 4-H, it’s one of the few exceptions to the rule that warns writers not to start sentences with a number. For instance: “4-H is the largest and only research-based youth organization in North Dakota.”

, Information Specialist, 701-231-5391

| Share

Back Up Your Outlook Contacts

Most people don't just use the Outlook contacts stored in the global address book, but also create their own custom contact lists for specific purposes.

However, what most of us don't realize is that while the global address book is backed up to the cloud, our custom contact lists are not. This means that should we have problems with Outlook or something happen to our computer, those lists could be gone for good.

To prevent this from happening, we strongly recommend you back up your Outlook contacts periodically. This is especially important after you create new lists to ensure that, if the need arises, you can get them back without having to do a lot of extra work.

Please take a look at this step-by-step guide to backing up your Outlook contacts for additional information on how to safeguard all your hard work.

, IT Systems Specialist  |  NDSU Help Desk 701-231-8685 Option 1

| Share

Facebook Live Events Get 800+ Views

screenshots of facebook live streamsLive streaming or broadcasting live from your mobile device is all the rage in 2016. Whether it’s Facebook Live, YouTube Live or Periscope, people are consuming videos more than ever, and it’s becoming people’s preferred method to do so versus reading an article or a Facebook Post.

Ashley Ueckert, Extension agent in Golden Valley County, did a Facebook Live stream a couple weeks ago on upcoming events. The video was viewed more than 450 times. She notes, “It was actually kind of fun, and I had no idea so many people would notice a video.” People can comment, and the streamer can respond, creating live engagement. A video can be more personal and spontaneous and less work than a newsletter update.

Since Facebook realizes the popularity of video, they rank higher in News Feeds, so you likely will see Friends' or Pages' videos before regular posts. Your video doesn’t disappear after the Live stream, so people can come back to watch it later.

Live Streaming How-To’s and Tips


From
Hubspot

  • Have someone read comments and questions off the phone screen while the rear-facing camera is pointed at you. (Note: Your phone may not have a microphone on the rear-facing side, so you'll want to use an external mic, see more below.)

  • Another good reason to have the rear-facing camera pointed at the speaker is because any text (let’s say on your shirt, on a poster in the background or any documents you share) will be backwards.

  • Have the stream run at least 10 minutes because the longer you broadcast (you can stream up to 90 minutes), the more time you have to get Likes, Comments and Shares, which will further increase your visibility in people’s News Feeds.

  • For equipment, live streaming requires a smartphone and a phone stand or tripod to ensure a steady video. Ag Comm has a smartphone tripod adapter for checkout.

On Sept. 28, the NDSU Extension Facebook Page did a Live stream with Daryl Ritchison, NDAWN research specialist. Ag Comm information specialist Kelli Armbruster interviewed Daryl for Sound Ag Advice, Ag Comm’s weekly podcast. After the interview, Daryl took questions for viewers about North Dakota weather.

You can
view the 15:12 video here. Though this pilot had a few technical issues, about an hour after the stream ended, there were 259 views and 870 people reached. Almost three hours later, there were 390 views and 1,253 people reached.

Analytics

Facebook provides robust analytics for posts and videos. In the live stream with Daryl, 322 minutes of the 15:20 stream were watched with 31% of them being men and 66% women. Nearly 75% of the audience was in North Dakota. FB Live analytics

Lessons Learned from Our First Live Stream

1. If your phone does not have a microphone on each side, get a phone mic or check one out from Ag Comm.

2. Turn your phone notifications off. Although taking a video should cancel out any ringtones or alerts, test that. Turn off vibrate, too, because that can cause disruption, even with a tripod.

3. People do not need to have a Facebook login to view the Live stream so be sure to mention this when promoting your video.

How can you envision live streaming working in your work? We’d love to hear your ideas and help you get started.


Bob Bertsch, 701-231-7381; Sonja Fuchs, 701-231-6403; Web Technology Specialists

| Share

Applying Communication Planning to Event Promotion

Ag Communication uses a four-part communication planning strategy as the basis for Communication Camp and other training. We ask participants to apply the strategy to change behavior, but you can use the strategy for any communication effort, even event promotion.

Goals

To identify your goals, ask, "What am I trying to change?" You might not be trying to change people's behavior with your event promotion, but you are trying to get them to take action.

Obviously, you want them to attend your event. But think about the other actions you want people to take. Do you want them to share the event with their friends? Do you want to engage them as advisers or volunteers?

Be clear about what action you want people to take because that influences how to go about getting them to take that action.

Target Audience

Define your target audience by asking, "Who do I need to reach to achieve our goal?" The most common mistake people make is creating posters, news releases, email blasts, etc. with only the general public in mind.

When promoting an event, be thoughtful about how to communicate with a specific target audience.

Even within your target audience, there may be subsets that need to be addressed in different ways. You might vary your messages to appeal to males rather than females, or to low-income families rather than middle-income families.

Key Messages

Start developing your key messages by asking, "What do I need to say to get people to act?"

Focus less on what you want people to know and more on what you want them to do. In event promotion, this often means actually asking people to attend. Many event posters and brochures use most of the page space telling people what will happen at the event. They dedicate much less space to inviting people to register.

Also, tell them how to do it. "Register Now" is worthless if you don't tell them how to register. The same is true if you are asking people to share an event with their friends. "Please share this event" is not enough. People need to know how to share it. Do you have a Facebook post I can share? Can I download and print some fliers to hand out?

User Scenarios

User scenarios answer, “When and where do I need to say it to get them to act?” by imagining the situation or environment a member of your target audience might be in when they are most ready to act. User scenarios also can help you identify the steps a person might need to follow to take action.

When I worked in radio, we advertised almost exclusively on billboards. Our goal was to get people to tune in to our station. When we imagined when and where our target audience would be most likely to take that action, it was obvious we needed to reach them in their cars, so billboards made the most sense.

If your target audience is young parents, what steps might they need to go through to attend your event? Do they need to find childcare? If so, is there a way to reschedule to ease that need or could you partner with someone to offer an event for children that coincides with your event? How might you communicate with them differently having thought more about this user scenario?

I hope you'll consider the four parts of communication planning before you start promoting your next event, and let me know if you think it made a difference.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

| Share

Write the Right Word: Matching Nouns and Verbs

Collective nouns can be confusing.

They are nouns - such as faculty, company, panel, couple, herd - that are singular in form but plural in meaning. But because they indicate a single unit, they take singular verbs.

Here are some examples: “The faculty is meeting today.” “The company announced it is reopening tomorrow.” “The older herd of cattle was sold last.”

Some of these nouns can be tricky, depending on their use. In the faculty example, faculty needs a singular verb, “is,” because the faculty is a group working together in agreement. However, if the faculty members begin operating as individuals, then you’d need to use a plural verb. For instance: “The faculty disagree on whether to hold another meeting before the end of the semester.”

Here’s another example of usage making a difference: “The couple is buying a house.” (The couple is acting as one unit.) But, “The couple have separate checking accounts.” (They are operating as individuals.)

, Information Specialist, 701-231-5391  

| Share

Easy to Take Screenshots

Have you ever had the need to take a screenshot or a “screen grab”? Maybe you need to show the ITS Helpdesk an error you’re getting on your computer. Or maybe a screenshot is more print-friendly than a webpage.

Microsoft Snipping Tool

Microsoft Snipping tool is already installed on your computer and it’s easy to use. You can mark up the screenshot using the pen and highlighter tools. Here’s a 2:45 video that shows the Snipping tool in action.MS snipping tool


Jing

For additional functionality, I like to use TechSmith’s Jing. Check out a quick video demo on their homepage. It is free and you can also record videos up to 5 minutes in length. Jing also allows you to use a text box, frame, arrows to draw attention, and more colors.
NDSU Jing

 If you need help taking a screenshot, please contact me.

Sonja Fuchs, Web Technology Specialist, 701-231-6403

Creative Commons License
Feel free to use and share this content, but please do so under the conditions of our Creative Commons license and our Rules for Use. Thanks.