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Your Facebook Giveaways Might Be Breaking the Rules

You may not be aware that Facebook has very specific rules for how you deal with promotions, contests and giveaways on your Facebook page.

Many Facebook pages are violating the Facebook Terms of Service because they are not using a third-party application to run their contest or giveaway.

The Facebook Terms state, "Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App."

You can't run a promotion using the Facebook "Like" button, comments on a post, a photo album or any other native Facebook space. Using an app allows you to run your promotion of a separate tab on your Facebook page or on a "canvas page."

Here are some of the other rules for promotions and contests on Facebook that you need to be aware of:

  • Make sure each participant has released Facebook of any legal responsibility for the contest.
  • Acknowledge that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
  • You must not require participants to "Like" your page, comment on your post, post a photo or perform any other Facebook function to enter your contest.
  • You must not notify winners through Facebook messages, chat, or posts on profiles (timelines) or Pages.

Find the complete Facebook terms for promotions at http://www.facebook.com/page_guidelines.php

Facebook can and has removed entire Facebook Pages because they have violated these terms regarding contests, promotions and giveaways.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

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