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Write the Right Word: Why Waste Words?

In today’s fast-paced life, people don’t want to take time to read a lot of text. So why waste their time and your effort on unnecessary words by overstating the obvious?

Most readers know May is a month, red is a color, North Dakota is a state, Williston is a city and 2019 is a year, so you don’t need to modify them with phrases such as “the month of” May, “the color” red or a red “color,” “the state of” North Dakota, “the city of” Williston or “the year” 2019.

Keep it simple:

  • North Dakota generally has its last frost in May.
  • His face turned red.
  • The population in North Dakota is growing.
  • Williston has a new forester.
  • The next conference will be in 2019.

 

, information specialist, 701-231-5391

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