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Use New USDA NIFA Logo

USDA is strengthening its brand by eliminating agency-level branding. This "One USDA Speaking with One Voice" branding initiative requires that only the USDA logo be used to identify all 17 agencies. Also, the new regulation prohibits program/theme logos.NIFA logo

The National Institute for Food and Agriculture (NIFA) communications staff ask that partners, grantees and other collaborators adopt the "One USDA" branding initiative when acknowledging NIFA in any and all of your materials--printed or digital.

The Official Identifier for National Institute of Food and Agriculture website includes guidelines, many format options for download and FAQs.

NIFA communications staff said, "As USDA is actively monitoring the acknowledgment of the department and its agencies, both in print and online, it is important we comply with the One USDA initiative."

This is similar to NDSU's branding efforts for logos. See the NDSU guidelines and examples and the N.D. Agricultural Experiment Station and NDSU Extension Service logos that follow the NDSU guidelines.

Becky Koch, Ag Communication Director, (701) 231-7875

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