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Use Headings on Web Pages for Better Results

I just finished listening to “The Great Paragraph Hoax” in which a marketing pro says web sentences should number no more than three per paragraph because readers are looking for an excuse not to continue reading with all of the distractions around us.

Writing concisely can be hard, especially in Extension and Research where there’s often a need for proof and citation.

In Ag CMS, word count per page is unlimited but that doesn’t mean you have to fill up a page just to fill it up. The quality of your content is most important but when you just can’t cut it down, a good idea is to break it up into smaller, more digestible reading. An easy way to do this is to use headings in Ag CMS.

Here’s an example from North Carolina State University that shows how much more the page page on the right is appealing  because it uses headings (and images) to break up the content. 


Without Headings

With Headings


Images are from  Mike Vysocka’s “Building the Web Backwards” presentation on Slideshare.

Get more tips on writing for the web.

Sonja Fuchs, Web Technology Specialist, (701) 231-6403

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