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Tips for Running Facebook Contests

FB Contest
A graphic promoting a contest on the Family Table Facebook page, featuring a photo of the prizes and instructions for entering.

If the engagement numbers on your Facebook Page are low or you just want get more people to follow your page, consider trying a Facebook contest. Facebook used to require pages to use third-party apps to run contests, but they have loosened the restrictions. Now you can run a contest with a simple post if you keep a few things in mind.

  • Don't break the law. For example, don't require contestants to spend money to enter. If you do, you might be breaking local, state or federal gambling laws.
  • Don't require people to share on their personal timelines or tag their friends. Facebook policy prohibits those practices. You can boil it down to don't be spammy or creepy. Allow people to enter by commenting on a post or posting to your Page's timeline.
  • Have a goal in mind. Let your goal dictate your contest rules. For example, if you want to boost your engagement numbers, ask people to comment on a post. if you want more follows, ask them to follow.
  • Keep it simple. Don't give people 3 or 4 different ways to enter. That will make it hard on you, and it may cause them to not enter at all because they can't choose which method they want to use. If you are using a single post for entry, make sure you pin the post to the top of your page, so people can easily find it for the duration of the contest.

If you want more tips and ideas, here's a great blog post from HootSuite with much more information.

Good luck!

Bob Bertsch, Web Technology Specialist, 701-231-7381

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