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Sharing Videos on Websites and Social Media

Videos are among of the most popular content on the web and social media, but sharing them on your website or in social media can be confusing.

There are two main methods of sharing videos on a website, linking to the video file (e.g. MP4, WMV or MOV) or embedding a video that has already been uploaded to a video streaming service, like YouTube. Don't link directly to a video file on your website. Most video files are large. They take up storage space on Ag CMS or other web servers, and they need to be downloaded before a website visitor can watch them. Downloading these large files can take a long time, and, if the user is on a mobile device, it can impact their data plan.

Instead of uploading and linking to the video file, embed it into your website from a video streaming service. There are hundreds of educational videos on the NDSU Extension YouTube channel. To learn how to embed a YouTube video on an Ag CMS website, check out this article, How Do I Insert/Embed a YouTube Video or Playlist on My Website? If your video is not on a streaming service, let me know. We may be able to add it to the NDSU Extension channel or help you get it uploaded elsewhere.

Here's a video I embedded in this web page.

Videos from YouTube or another video streaming service don't need to be embedded in social media posts, you can simply share them as a link. Just go to the video on YouTube and click the "Share" button to copy the link to the video. When you paste the link into your post on Facebook and Twitter, a graphical link to the video will be displayed at the bottom of your post.

One major drawback to this method is that users will be taken to YouTube to watch the video. If you have access to your video file, you can upload the video directly to Facebook or Twitter, so users can watch your video without leaving their news feed.

Facebook will accept MP4 and MOV video files with a file size of 4GB or smaller and are 120 minutes or less in length. Here are Facebook's instructions for uploading video to your Facebook Page, How do I add or edit a video on my Page?

Twitter will accept MP4 and MOV video files with a file size of 512MB or smaller and are 2 minutes and 20 seconds or less in length. Here are Twitter's instructions for sharing video, How to share and watch videos on Twitter.

If you have questions or need assistance embedding or sharing video, please let me know.

Bob Bertsch, Web Technology Specialist, 701-231-7381

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