Agriculture Communication

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News Release Guidelines

The primary goal for Ag Communication’s news and feature releases is education, but also appropriate for release is information about faculty, staff and students, as well as events and activities sponsored or co-sponsored under the Vice President for Agriculture and University Extension.

Send Ag Comm a draft or provide the information (who, what, where, when, why, etc.) so a writer/editor can write the release. 

Consider:

  • Timeliness – Send Ag Communication the information well in advance of an event. If there are awards at an event, send the winners as soon as possible.
  • Relevance – Events should be educational and open to the public. News releases must be related to Agriculture and University Extension.
  • Coordination – In some cases, Ag Communications coordinates with other NDSU communicators on the release of news and feature stories.
  • Tip sheets - Instead of a news release, Ag Comm sometimes sends out a tip sheet – a page with story ideas, background information, contact people and other information for reporters to develop their own stories.
  • Media Advisory - A media advisory lets the news media know when and where something is happening. The news media then can attend and talk to those involved in the event.

Rich Mattern, (701) 231-6136, and Ellen Crawford at (701) 231-6136

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