Agriculture Communication

Accessibility


| Share

New Design for Center for Community Vitality Website

Lynette Flage, Center for Community Vitality (CCV) director, asked for my help in redesigning their website to make it more user-friendly and organized. I worked with her, administrative office manager Vicki Miller and graduate student Valerie Fechner. Here are the main points we adjusted to reach their goals.

Audience

When you work with Ag Comm, it’s essential that you tell us who your target audience is and what you are trying to accomplish. Lynette identified three main audiences for their website: people who are:

  • Enhancing Communities
  • Inspiring Leaders
  • Growing Economies

Graphic designer Dave Haasser made a button for each area to enable each audience quick access to their area of interest. Each button leads to a landing page where those programs are listed. The buttons are bold, eye-catching and prominently displayed at the top of each page on the site.

CCV logo and buttons.PNG

Homepage No Longer Static

The CCV team wanted something more dynamic so they made their previous homepage their About Us page. The homepage is the first thing people will see, and it now is in a blog-style format where staff will take turns contributing. Also, Google loves fresh content so will display this higher in search results.

Events Portlet

We added this because it helps the events stand out on the site. It’s also convenient for users because they can add the event right to their online calendars with a simple click. It’s also convenient that the event will unpublish itself after it’s done so you don’t have to go in and manually delete it. Consider adding Events on your website. They are easy to set up.

Link Checker

Since the CCV works with many partners and provides links to its resources, Vicki wanted to make sure all those links are up to date. She dreaded having to go into each one of the links to see if they still worked, so I had her install a Chrome add-on Link Checker, which pointed out that seven of the links were not working. She went in and updated them but saved a lot of time by not having to check each link. Also, Google likes it when your pages have no broken links.

Analytics

Each Ag CMS site has Google Analytics code on it, so we can get great information on how your site is being accessed and what happens when people get onto your site. I took a look at some of the data and found the #1 link on the CCV site is Reports, Permits, Notices and Forms Required by the State of North Dakota. Since this is a highly sought-after page, we made it prominent by not only displaying it in the left navigation, but also in a portlet where it can stand out by itself.

I’m eager to look at the analytics in another six months to see if and how the redesign affects visits, links clicked on, time spent on page, etc. Will the redesign show that visits increased? Are their new pages getting views?

Contact Us   

Lynette wanted to make sure it’s easy for people to contact them. The previous director’s name was still on the Contact Us page so instead of having to manually update this when a staff person comes or goes, or an office moves, we set it up to go directly to the Extension Staff Directory that is always up to date. (Thanks, Lori Lymburner!) It’s easy to embed this directory on your site in a Contact Us page.

Inspired?

If you think your website could use some work, check out my Building Better Web Pages presentation on Slideshare. If you need help with the How To links in this post or want to talk about your website, please let Bob Bertsch or me know.

, Web Technology Specialist (701) 231-6403

Filed under:
Creative Commons License
Feel free to use and share this content, but please do so under the conditions of our Creative Commons license and our Rules for Use. Thanks.