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Facebook Live Events Get 800+ Views

screenshots of facebook live streamsLive streaming or broadcasting live from your mobile device is all the rage in 2016. Whether it’s Facebook Live, YouTube Live or Periscope, people are consuming videos more than ever, and it’s becoming people’s preferred method to do so versus reading an article or a Facebook Post.

Ashley Ueckert, Extension agent in Golden Valley County, did a Facebook Live stream a couple weeks ago on upcoming events. The video was viewed more than 450 times. She notes, “It was actually kind of fun, and I had no idea so many people would notice a video.” People can comment, and the streamer can respond, creating live engagement. A video can be more personal and spontaneous and less work than a newsletter update.

Since Facebook realizes the popularity of video, they rank higher in News Feeds, so you likely will see Friends' or Pages' videos before regular posts. Your video doesn’t disappear after the Live stream, so people can come back to watch it later.

Live Streaming How-To’s and Tips


From
Hubspot

  • Have someone read comments and questions off the phone screen while the rear-facing camera is pointed at you. (Note: Your phone may not have a microphone on the rear-facing side, so you'll want to use an external mic, see more below.)

  • Another good reason to have the rear-facing camera pointed at the speaker is because any text (let’s say on your shirt, on a poster in the background or any documents you share) will be backwards.

  • Have the stream run at least 10 minutes because the longer you broadcast (you can stream up to 90 minutes), the more time you have to get Likes, Comments and Shares, which will further increase your visibility in people’s News Feeds.

  • For equipment, live streaming requires a smartphone and a phone stand or tripod to ensure a steady video. Ag Comm has a smartphone tripod adapter for checkout.

On Sept. 28, the NDSU Extension Facebook Page did a Live stream with Daryl Ritchison, NDAWN research specialist. Ag Comm information specialist Kelli Armbruster interviewed Daryl for Sound Ag Advice, Ag Comm’s weekly podcast. After the interview, Daryl took questions for viewers about North Dakota weather.

You can
view the 15:12 video here. Though this pilot had a few technical issues, about an hour after the stream ended, there were 259 views and 870 people reached. Almost three hours later, there were 390 views and 1,253 people reached.

Analytics

Facebook provides robust analytics for posts and videos. In the live stream with Daryl, 322 minutes of the 15:20 stream were watched with 31% of them being men and 66% women. Nearly 75% of the audience was in North Dakota. FB Live analytics

Lessons Learned from Our First Live Stream

1. If your phone does not have a microphone on each side, get a phone mic or check one out from Ag Comm.

2. Turn your phone notifications off. Although taking a video should cancel out any ringtones or alerts, test that. Turn off vibrate, too, because that can cause disruption, even with a tripod.

3. People do not need to have a Facebook login to view the Live stream so be sure to mention this when promoting your video.

How can you envision live streaming working in your work? We’d love to hear your ideas and help you get started.


Bob Bertsch, 701-231-7381; Sonja Fuchs, 701-231-6403; Web Technology Specialists

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