Agriculture Communication


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Marketing: Photos are Important

Girl in greenhouse

Images have never mattered more to marketers, brands, social media managers and customers. How can you use images to create an emotional connection? One strategy is to give context to your images by showing people in their natural setting, such as in the field, home, cafe' or office compared with cold, static shots.This helps people envision themselves in the same setting and may inspire them to use our services or products.

Bruce Sundeen has some tips on taking high-quality photos, Please share your photos on the Ag Comm Flickr group.

As with all marketing strategies, keep in mind your long-term, big-picture goals. Using images and visual social media strategies should be just one part of a comprehensive, integrated marketing strategy. The key to marketing success on social channels and beyond is all about producing engaging content,and your visual strategy should be no different.

(Some information used with permission from PRWeb)

Rich Mattern, Information Specialist, (701) 231-6136

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