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Marketing Minute: New Year’s Resolutions

Photos in Social MediaIt’s no secret that most people my age are glued to their phones a majority of the day, if not all day. It’s the first thing I reach for in the morning and the last thing I put down at night. My phone is my portal to family, friends, news, music and thousands of photos taken with my phone’s camera.

Recently, though, I’m starting to notice how much time I spend with my device and how exhausting it can be to always know what’s going on in other people’s lives.

My new year’s resolution includes putting my phone down more in my personal life and picking it up more in my professional life.

Why picking it up more in my professional life? Because studies show that including photos, videos, infographics or other media with text increases engagement. What better way to increase views and engagement with our NDSU educational material than to include a photo, even one taken on the fly with our phones?

Some of the reasons why photos are important include:

  • On social media platforms, articles with images get 94 percent more total views.
  • Including a photo or video in a news release increases views by more than 45 percent.
  • Consumers are 60 percent more likely to consider or contact a business when an image shows up in local search results.

By thinking about the visual content of our educational materials, we can increase the likelihood that our audiences will notice it, read it and then connect to it.

The next time you write a news release or get ready to post on Facebook, take a minute to think about how we can show, not just tell, our audiences about our research and education.

, Information Specialist, (701) 231-6136

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