Agriculture Communication


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Marketing Minute: Generating Social Media Content

In this day and age of people posting everything on Facebook, Twitter, Instagram, etc., it can be hard to narrow down what and when we should post as administrators of our department, REC, program area or county Facebook pages.

We know that NDSU has great education and research to share! Naturally, we want to get the word out to as many people as possible. Facebook is one such tool for outreach. There are hundreds of Facebook page management tips to share, but here is a quick tip to help you brainstorm about appropriate content.

Consider a weekly theme plan. Identify a few themes that don’t require a lot of time or research. For example: Monday’s post recognizes a volunteer. Tuesday’s post can feature trees, technology, etc. Wednesday’s post can focus on a program area or provide a “how to” tip. Thursday’s post can look back on a former 4-H’er or showcase an old photo. Friday’s post can be about fun facts or a photo caption contest.

Creating a weekly theme plan gives your audience an opportunity to engage with your Facebook page and delivers consistent content that audiences are craving. Happy posting!


, Information Specialist, (701) 231-6136

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