Agriculture Communication

Accessibility


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Images as emails are not user-friendly

When creating an email, it’s important not to have an image as the message because people may not be able to view it. Some emails come through where the message is an inserted picture as the message, vs. typed text in the body of the email.

The email client on the desktop may not allow you to download images, or the sender may not be on your safe sender’s list. Have you ever seen a blank email that prompts you to “Click here to download images?" That can be a problem because every extra step you make someone take to open a message is a risk in losing them. Delete.

Same goes for mobile. According to Litmus, 43% of all email opens were on a mobile device. That was of August 2013. Surely that nummobile no nober has risen by now as the adoption of mobile devices steadily increases. Look how this message displayed on my phone. There is no way to view the message. Delete.

It’s every emailer's dream to have the audience complete the call to action or share with others to increase your audience. Let’s say you were able to view this email because the sender is on your safe sender's list. But what if you wanted to share this email with someone else? Regardless of whether they open on mobile or desktop, they could run into the same problems because their settings may be different than yours. That's another lost chance to get your message across.

The desktop version of the email has a link that is underlined but not hyperlinked, so you're not taken any where by clicking on it. This is very confusing for the audience. I’m not even able to copy and paste the link into a browser to see where they want me to go. There’s probably not many people that are going to take the time to check out that URL by having to retype the web address. Again, you’re losing a potential “customer” by making it painful for access your information.

For readability purposes, it’s best to use text in your email to assure your audience can view your message. Don't type up your message and save it as a .jpg or .png and hit send.

 

Sonja Fuchs, Web Technology Specialist, (701) 231-6403

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