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Guidelines Improve News Release Use

The primary goal for Ag Communication’s news and feature releases is education, but also appropriate for release to the mass media is information about faculty, staff and students, as well as events and activities sponsored or co-sponsored under the Vice President for Agricultural Affairs.

The news release guidelines are available on the Ag Communicate website under News and Editorial.

An example of what you will find:

Instead of a news release, Ag Comm sometimes sends out a tip sheet – a page with story ideas, background information, contact people and other information for reporters to develop their own stories.

Rich Mattern, Information Specialist, (701) 231-6136

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