Agriculture Communication

Accessibility


| Share

Focus on Mobile

NDSU Extension web site on laptop and on mobile.

A good web strategy should focus on mobile design and usability first. Our priority should be to make sure our websites work well on mobile devices, even if that means the desktop version suffers.

Globally, web traffic from mobile devices has exceeded traffic from desktop devices, but does this hold true for our NDSU Agriculture and Extension sites? The answer is no, not yet.

We looked at traffic from all Ag CMS sites (Extension, REC and academic sites) for 2015 and found 22.27 percent of that traffic came from mobile, 8.1 percent came from tablets and 69.63 percent came from desktop/laptop computers. So why are we encouraging such a strong focus on mobile?

We are encouraging a focus on mobile because of the trends, not just globally, but on our own sites. In 2015, mobile traffic on our sites was up 6.5 percent as a percentage of total traffic from the previous year. Both desktop/laptop traffic (76 percent in 2014) and tablet traffic (6.24 percent in 2014) were down in 2015.

That trend has continued in the first two months of this year.

Desktop MobileTablet
Jan.-Feb. 2015 73.14% 18.67% 8.19%
Jan.-Feb. 2016 68.65% (-4.49%) 23.77% (+5.10%) 7.67% (-0.52%)

This reflects traffic from across all of our sites. Your site may see even more mobile traffic.In 2015, 28.47 percent of traffic that included a visit to a county Extension site came from mobile. Our mobile traffic will continue to grow. We need to organize our web pages to work on mobile devices first, so we are prepared to serve this growing audience.

For help making your website work better on mobile devices, contact us.

, Web Technology Specialist (701) 231-6403' Bob Bertsch, Web Technology Specialist, (701) 231-7381

Filed under: ,
Creative Commons License
Feel free to use and share this content, but please do so under the conditions of our Creative Commons license and our Rules for Use. Thanks.