Agriculture Communication


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Drought Website Has Majority of Views Coming from Mobile and Tablets

holding a cell phone
Photo by DodgertonSkillhause at
In running some Google Analytics on the Drought website for an impact statement, I noticed that most of the views (56 percent) came from mobile and tablets. Typically we see more desktop views on Ag CMS sites, but that is changing as mobile and tablet views are continually increasing.

With more people viewing our sites from mobile and tablets, it’s important to keep your content in a mobile- or tablet-friendly format. If people have to download a PDF or can’t access your content because it’s only available in a specific program, that's a barrier for them to get your information.

Over the past two years, Ag Communication staff have converted nearly all of the 700+ Extension numbered publications into HTML/mobile-friendly pages. People still have the option to print out the PDF publication, but in an HTML format, the publications can be searched and accessed more easily.

Another example: Janet Patton from the Central Grasslands REC wanted to make their newsletter more mobile-friendly. Their latest newsletter (Fall 2017) is both mobile-friendly and PDF-printable.

For tips on how to make your website all-device-friendly, see Ag Comm’s recent webinar Testing Your Webpages for Mobile Devices.

, Web Technology Specialist, 701-231-6403

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