Agriculture Communication


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Have Your Elevator Speech Ready

We all have read, heard or seen legislative news stories coming out of Bismarck. With these news stories fresh in our minds, it is a good time to think about what you would say if you had a few seconds with a legislator.

Are you prepared to deliver a short message (30 seconds) about why the work you do is important to his or her constituents?

That short elevator speech is what you want people to hear and remember.

  • Introduce yourself – My name is [your name], and I work for [insert name] as a [job title].
  • Give him or her a few quick facts on how the organization has made a difference. I know, there may be 10, but you have only 30 seconds.
  • Ask a question back. Is there more I can share?
  •  Jot down what you want to emphasize and memorize it.
  • While delivering your message, do it with confidence.

Some examples:

Hi. I’m Rich Mattern, and I work for the NDSU Extension Service and Research Extension Centers across the state. I take research-based information and write about it so it can be passed along in various media to those who want it in quick and an easily understandable form.

I’m Jack Spah. Glad to meet you. I am a pulse crop breeder in the NDSU Plant Sciences Department. Pulse crops, such as lentils, play an important role in North Dakota agriculture because of their ability to fix nitrogen in the soil and the healthy benefits of eating pulse crops. My job is to develop new varieties that will grow well in North Dakota, which will improve the state’s economy.

Hi. I’m Brittney Olson, a food and nutrition specialist in Mercury County. I use my expertise to help individuals make unique, positive lifestyle changes so they live a longer, healthier life. The food and nutrition information is based on research by leading scientists.

Rich Mattern, Information Specialist, (701) 231-6136

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