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Designing a Powerful Publication


Sept. 6, 2019 - Where do you begin when you start to design or redesign something? Whether it’s a “save the date” card or a flyer, the bullets below will help you move your design from amateurish to professional.

  • Sample Flyer

    Start with the focal point. Decide what it is you want readers to see first. Create your focal point with strong contrasts.
  • Group your information into logical groups, and decide on the relationships between these groups. Display those relationships with the closeness or lack of closeness (proximity) of the groups.
  • As you arrange the type and graphics on the page, create and maintain strong alignments. If you see a strong edge, such as a photograph or vertical line, strengthen it with the alignments of other text or objects.
  • Create a repetition, or find items that can have a repetitive connection. Use a bold typeface or a rule or a dingbat. Look at what is already repeated naturally, and see if it would be appropriate to add more strength to it.
  • Make sure you have strong contrasts that will attract the reader’s eye. Remember — contrast is contrast. If everything on the page is big, bold and flashy, then there is no contrast! Whether it is contrasting by being bigger and bolder or by being smaller and lighter, the point is that it is different and so your eye is attracted to it.
    Source: The Non-Designer’s Design Book by Robin Williams

To dig deeper into these concepts, go to Powerful Publications to learn how to make your designs more sophisticated.

Deb Tanner, Graphic Designer, 701-231-7891

David Haasser, Graphic Designer, 701-231-8620

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