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Cross Promote Your Web Updates and Social Media Posts (9/05/19)

Any time you update your website could be an opportunity to share an event or program on your social media channels (if it fits your social media strategy). For instance, if you embed a new video on your website, you can’t expect that people will just stumble across it while searching. “If you build it, they will come may work for baseball fields but not web updates.

Your website audience might differ from your social media audience(s) so it’s a good idea to cover your bases to ensure new web content is seen. For example, if adding a new video or a field day announcement, link to those as a social media post.

Likewise, your social media channels should link back to your website, whether it’s Facebook’s “About” page, “Link in Bio” on Instagram or web info on Twitter. 

This gives your social media followers a chance to learn more about who you are and what you do and another way to contact you.

Examples of links back to websites on social media:

Follow NDSU Extension on Facebook:

NDSU Extension Facebook

Follow NDSU Extension on Twitter

NDSU Extension Twitter

, Web Technology Specialist, 701-231-6403

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