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Create a Call-To-Action on Your Facebook Page

Facebook is rolling out a new "Call-To-Action" feature for Facebook Pages for brands, businesses and organizations. It's pretty simple, but pretty useful as well. It allows you to create a button at the top of your Facebook Page that links to any destination on or off of Facebook. Currently, you can choose from 2 buttons, ""Shop Now" or "Sign Up."

I used the feature to create a "Sign Up" button on the Nourishing Boomers and Beyond Facebook Page that leads to the signup form for the program's e-newsletter.

Facebook Call To Action

As you might have noticed in the image, Facebook has added a new metric for "CTA Clicks" which will track how many times your call-to-action button is clicked.

To create your own call-to-action button, log in to Facebook, go to the Facebook Page you administer and click on the "Create Call-To-Action" button. Just put in the web address of the web page, Google Form, Qualtrics survey or whatever you want the button to link to.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

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