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Choose an Image When Posting Links to Facebook

Facebook recently changed the options you have for selecting an image to accompany a link you are sharing when posting to a Facebook Page. Extension associate Stacy Wang clued me in to the change when we were discussing strategies for getting the best possible photo to appear with a link when one of our webpages is shared in a Facebook post.

As of today (10/2/2015), this option is not available on individual Facebook profiles, but only when posting as a Facebook Page.

When you type or paste the address of a webpage you want to share into a post, Facebook will display all the images on that webpage that are large enough to be included as part of the post. Below that, you'll see smaller versions of the first 3 images with blue boxes around them to indicate they are selected. If you publish the post, all 3 of those images will be displayed as part of your post with each of them linking to the webpage you shared. You can deselect any or all of the 3 images or even add an image from your computer to the post before publishing.

Choosing Images When Posting a Link on Facebook

This is a great addition to Facebook Pages, but what about when individuals share a link to your webpage? Are the best images appearing along with the link to your webpage?

NDSU Ag Communication software developer Roger Egeberg has some tips for including images in your webpages that will work well in Facebook posts.

Make sure you have at least one high-quality image that is at least 200 pixels in height AND width. That's the minimum size of image that Facebook will detect.If you don't include at least one image of that size, your link will appear without an image at all.

If you include an image at least 600 X 315 pixels, Facebook will display that image above your link rather than displaying a smaller image as a thumbnail to the left of the link. For images displayed above links, Facebook favors images that are about twice as wide as they are high (a 1.91:1 aspect ratio to be exact). Using images with landscape orientation minimizes the amount of cropping Facebook does when displaying these images.

In general, images have a positive effect on social media engagement. Including a Facebook-friendly image on your web page could make people more likely to share it on social media, and increase the number of clicks that post gets once it is shared.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

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