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Ag Comm Webinar: Detecting Engagement in Google Analytics

We use Google Analytics to collect, compile and report data on the use of all websites created in the Ag Content Management System (Ag CMS). On the June 15, 2016 Ag Communication webinar, I shared information on how we might use some of the data we collect to detect engagement.

There is no way to determine if a website user found information they could use or if they ever used it from the data alone, but we may be able to infer engagement from some of the data points. If a user spends more time on a page, we might guess they found something they were interested in. If a user returns to a website multiple times, we might guess they found a tool that helps them or instructions they use repeatedly.

These and other metrics we can get from Google Analytics can give us some insight into the effectiveness of our websites.

If you'd like to see Google Analytics data for your Ag CMS site, or .

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