Agriculture Communication


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2014 Extension YouTube Views Examined

In 2014, the NDSU Extension Service YouTube channel's 418 videos had nearly 224,000 views, totaling more than 1.1 million minutes. The top 10 videos of 2014 were:

Of the viewers, 93 percent watched the video on the YouTube page itself, and only 6.8 percent watched the video embedded on another website, such as an NDSU page. More than half (55 percent) arrived at our videos by a YouTube suggestion and 13 percent through a YouTube search. YouTube is the second largest search engine, behind only Google.

Of those thousands of views, 445 viewers "liked" any of our videos and 128 "shared" them.

So what do these data tell us?

Obviously, the topics and lengths of the most popular videos varied greatly -- from 1:47 to 30:47. However, we'd have to go into the analytics of each video to see how long the viewers stayed on the video.

In general, the data tell us that video is an important way to educate. Focus on a topic that people want to know about and that lends itself to video with moving visuals, be concise in sharing the information, and promote the URL through links from other sites and in other ways. Even narrated PowerPoint slides teach some people better than Web page text.

Videos can be high quality, even if not produced by professionals. See tips from Bruce Sundeen and Scott Swanson on how to capture high-quality video and an explanation of the different levels of service they can provide to you.

Think about how you can use video in your educational programs. Consider these statistics:

  • About 65 percent of the population consists of visual learners.
  • More than 1 billion unique users visit YouTube each month.
  • More than 6 billion hours of video are watched each month on YouTube. That's almost an hour for every person on Earth.
  • Mobile makes up almost 40 percent of YouTube's global watch time.
  • Adults 18-64 typically spend around 27 minutes a day viewing video.

You can subscribe to the NDSU Extension or other YouTube channels to be notified whenever there's a new video uploaded. Just sign in with your Google account, and click on the "subscribe" button on the page. YouTube is not part of the NDSU Google Apps for Education suite, so you must use a personal Google account, not your NDSU Google account.

In addition to the Extension channel, a few other NDSU Agriculture YouTube channels include:

Becky Koch, Ag Communication Director, (701) 231-7875

Filed under: YouTube, Video
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