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Educational Materials

Educational materials include publications, brochures, fliers, posters, banners, handouts, newsletters, packaged programs (those containing PowerPoints, lesson plans, leaders guides, handouts, etc.) and other materials that are targeted for public audiences.

Of those, "numbered publications" go through the peer review process, appear on the Publications website and are available through the Distribution Center if copies are printed. Some of these materials may be for the Web only. Even if it's not a "numbered publication," all materials stored in the Distribution Center should have a number code for easier management.

Educational materials that are supported with outside funding must follow the Sponsorship Acknowledgement Guidelines and include a Sponsored Educational Materials Agreement.

For news releases, work directly with Ellen Crawford or Kelli Armbruster, and for presentation graphics, work with John Grindahl. Submit business card, letterhead and envelope orders directly online. But all other projects that need editing and/or layout should go through this process with an Educational Materials Submittal Form. If you choose not to have your department chair or similar administrative signature on the form, you are responsible for payment.

The educational materials process:

  1. Authors incorporate all reviewers' comments into the Word document(s) before submission. Do not ask Ag Communication to edit and lay out before review. Hopefully there will be little changing once laid out. Changes after layout take more time and cost more.
  2. Submit all parts of the project (Word documents, photos, graphics, etc. with copyright clearances if needed) with an Educational Materials Submittal Form to Sharon Lane, Ag Comm's educational materials coordinator. If a project segment comes in later (for example, module 2 after module 1 already is started), complete another submittal form and clarify on it that this is part of another project so should match the design.
  3. The Educational Materials Submittal Form has been updated to ask authors to include keywords and a 2- to 4-sentence summary. This information is essential for the landing pages that are more searchable but lead people to the PDF of the publication.
  4. Sharon assigns a publication number (if needed) and logs the project on the online tracking log. This allows the author and others to see the material's progress through Ag Comm.
  5. Even "reprints" need to start with Sharon since the date and quantity code are updated and they often need updated logos, nondiscrimination statements, etc.
  6. Sharon then forwards the material to an editor.
  7. Once the editor receives the author's approval of edits, the material goes to the graphics staff for layout.
  8. After the graphics staff receive the author's approval on the material's design, it is printed and published on the Web.
  9. Ag Comm staff update the tracking log at each step.
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