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Ag Comm Webinar: Detecting Engagement in Google Analytics

We use Google Analytics to collect, compile and report data on the use of all websites created in the Ag Content Management System (Ag CMS). On the June 15, 2016 Ag Communication webinar, I shared information on how we might use some of the data we collect to detect engagement.

There is no way to determine if a website user found information they could use or if they ever used it from the data alone, but we may be able to infer engagement from some of the data points. If a user spends more time on a page, we might guess they found something they were interested in. If a user returns to a website multiple times, we might guess they found a tool that helps them or instructions they use repeatedly.

These and other metrics we can get from Google Analytics can give us some insight into the effectiveness of our websites.

If you'd like to see Google Analytics data for your Ag CMS site, or .

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Communication Camp Update

In December 2012, Agriculture Communication launched Communication Camp, an opportunity for Extension team to gain valuable communication skills, better understand communication and education in the digital age, and produce text, images and video that they can use in their educational programs.

We are beginning to think about the next Communication Camp for NDSU Extension. Are you interested? Do you have thoughts about how it should be structured?

In the past 3 years, more than 80 NDSU professionals have taken part in Communication Camp. Now that opportunity has been extended to Extension teams across the nation through Virtual Communication Camp (VCC). VCC was developed with an Innovation Grant from eXtension. We are currently in the midst of a pilot with participants from Alabama, Alaska, Arkansas, Florida, Kansas, Minnesota, New Jersey and other states.

As we wrap up VCC and begin to think about our next Communication Camp for NDSU Extension, we are thinking about how to use what we are learning from VCC.

Is there a way to create a virtual/face-to-face hybrid? A hybrid might allow us to shorten the face-to-face "seat time," which can make it difficult for some people to attend. On the other hand, many teams have commented on the value of having extended time to focus on their program and communication plan. There is definitely a lot to think and talk about, and we'd like you to join the conversation. Even if you have never attended Communication Camp, we welcome your input.

Check out the Communication Camp and Virtual Communication Camp websites for more information on each program. Let me know if you and/or your team is interested in attending Communication Camp, or if you have thoughts on the best way to structure the next camp.

Thanks!

Bob Bertsch, Web Technology Specialist, (701) 231-7381

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Uninstalling Apple QuickTime Strongly Recommended

Several weeks ago, Apple announced that its Windows QuickTime software was no longer being supported. This followed on the heels of announcements from several prominent IT security firms and the Department of Homeland Security that several known critical security flaws put computers running the software at risk.

Uninstalling Apple QuickTime Strongly Recommended

Due to the significant risk to computers running QuickTime for Windows, we strongly encourage anyone running QuickTime to remove it as soon as possible. 

To assist in this process, we have created a tool that will remove most versions of QuickTime installed within the last 10 years. All you need to do is download the QuickTime Removal Tool and double click it to run. You may be prompted for permission to make changes to your computer; if you see this, click Yes or OK.

If the tool is unable to remove QuickTime, the NDSU Help Desk has a QuickTime removal page that includes instructions on how to manually remove the software. 

For those people who need an alternative media player, the NDSU Help Desk recommends downloading VideoLan VLC media player.

Jerry Ranum, Ag Comm Computer Services  |  , 701-231-8685 Option 1

 

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Write the Right Word: The Hyphen Makes a Difference

Sometimes, leaving out a hyphen can change a phrase’s meaning.

One example is “great grandfather.” Without the hyphen, you’re indicating your grandfather is a great guy. If you mean your mother or father’s grandfather, you need to say great-grandfather. For example: “My great-grandfather started the farm in 1902.”

The hyphen makes all the difference in phrases such as “small grain” and “small business,” too. If you said, “The producer raised a small grain crop,” you’d assume he had a bad year. But if you mean he grows wheat and oats, for example, you’d say, “The producer raises small-grain crops.”

Calling the owner of the quilt shop on the corner of Main Street in a rural community a small business woman could be insulting unless she really is slight in stature. You’d need to say something such as this: “Marge Jones exhibits the entrepreneurship of the small-business owners in North Dakota.”

You need the hyphen in these examples for a couple of reasons: to avoid confusion about your meaning and to form a compound modifier. A compound modifier is two or more words strung together to express a single concept. It adds a description to a noun, such as “crops” and “owners.”

, Information Specialist, 701-231-5391

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Online Virus Tool Can Help You Stay Safe

Even when anti-virus software gives us the green light, opening unknown emails and attachments still can be risky. As many of us have learned (sometimes painfully), no single anti-virus solution will detect everything.

For situations like this, the Virus Total online scanner can be a huge help. It has the ability to scan both files and websites with 67 different anti-virus products. Utilizing this tool can significantly increase your chances of detecting malicious programs before you attempt to open unknown files or visit unknown websites. However, please note that this tool only detects viruses and does NOT remove them.

To use the tool, visit the Virus Total website, select the tab for the type of scan you need (file or website URL) and follow the directions.

Main screen of the Virus Total website

Once you've either uploaded the file or entered the website address in question, click on the Scan it! button to begin the process. Depending on whether anyone else has submitted that file or website recently, Virus Total may either notify you of the latest scan results or queue it for a new scan, which could take several minutes.

When finished, you will see a results page listing information including the analysis date and time, the detection ratio (number of detections vs. number of scanners used) and the filename or URL.  You also will receive a full list of every virus scanner used and what individual results were.

Displays number of detections, last scan date, etc...

While this tool is no guarantee that a file or website isn't infected, it significantly reduces the chances of you finding a nasty surprise.

Jerry Ranum, Ag Comm Computer Services  |  , 701-231-8685 Option 1

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Ag Communication Branding Webinar Available

Branding the NDSU Extension Service was the focus of the monthly Agriculture Communication webinar on April 20, 2016.

Kelli Armbruster shared information about the new Branding and Communications website as well as the correct usage of logos, PowerPoint templates, signage and marketing items available for NDSU Extension use.

She also talked about maintaining how the public sees our offices as sources of credible education and outreach.

Would you like to know more about the most important features of the Branding and Communication website, or possibly brush up on your branding skills? The branding webinar is available to watch online.

, Information Specialist, 701-231-6136

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Save Strokes – Use Your Voice to Type

We heard through Northwest District Director Mike Hanson that a few of his agents are using voice-to-type when creating Microsoft Word docs and that it has been a time saver for them.

“It is really simple to set up, to get it right, you need to do some voice training with it. Without that you end up with some funny words popping up. Once you set it up, you can activate the talk to text. You can even have it start on start-up. Then, just open Word (or any other program) turn it on and away it will type.”

- Amelia Doll, 4-H Youth Development Extension Agent - Burleigh County

Amelia wearing a headset
Amelia in action
Amelia said she got started with the Text-to-Speech Recognition tutorial from Microsoft. I tested it out and the tutorial was hands-on and took about 30 minutes to complete. A microphone is necessary but I was able to successfully compose, edit and delete text in a Word document. The tutorial also includes instruction on how to controls Windows, such as starting programs, switching between windows, clicking on buttons and more.

This option is also available in Google Docs, but you must use the Chrome browser.

Text-to speech could be helpful if you’re a slow typist or “write” better by speaking than actual writing. It could also save hundreds of movements in your arms, wrist and fingers.

Sonja Fuchs, Web Technology Specialist, 701-231-6403

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Write the Right Word: Numbers or Words?

Do you know when to use a numeral and when to use words to indicate a number?

The rule of thumb is that you spell out whole numbers below 10. So you would say, “The veterinarian treated 15 dogs, 10 cats, three hamsters and two parakeets.”

Here are some other general rules:

  • Use figures for measurements: “The recipe calls for 2 cups of flour, ½ cup of flour and ¼ teaspoon of cinnamon.” Or this: “Plant the seeds 3 inches deep and keep the rows 2 feet apart.” “He weighed 10 pounds, 3 ounces.”
  • Always use figures for ages: “The car is 3 years old.” “The girl is 5 years old.” “The boy has a 10-year-old sister and a 4-year-old brother.” Note the hyphens in the third sentence. The 10-year-old and 4-year-old are hyphenated because each three-word grouping forms a compound modifier.
  • Spell out numerals at the beginning of sentences: “Twenty-five students were signed up for the class.” Better yet, rewrite the sentence so the number isn’t at the start of the sentence. “This spring, 25 students signed up for the class.” The exception to this rule is years. “2016 started slowly for the construction industry.”
  • Use figures for percents: “Raises ranged from 2 to 5 percent.” “Only 1.5 percent of the crop was harvested.”
  • Miles can be tricky. Use figures for amounts under 10 in dimensions and speeds: “The farm measures 5 miles by 4 miles.” “The driver kept his speed at 55 mph the entire trip.” Spell out numbers below 10 in distances. “She walked four miles a day.”

, Information Specialist, 701-231-5391

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Collaborative Calendars

An agent called to ask if there is an online calendar that people from several agencies in her county could add events to and would be posted on a city website. The website doesn’t have a built-in calendar and the administrator is only part-time.

Google Apps

Google Calendar
When Bob and I get requests for online tools to help people in their work, we always start with the resources we already have. I tried testing out Google calendar, but NDSU doesn’t allow the calendar functionality in our accounts so you would have to use a personal Google (Gmail) account to manage this. Not everyone has a personal Google account, so you would need to sign up for one.

In the example below, you can see that options like Calendar and Google+ are available in my personal Google account, but not through my NDSU Google account.
NDSU Google vs. personal Google accounts

(If you want to check out all the options available to you in any Google account, just to to the upper right on your screen and click on the 9 boxes, which means “Menu”).
Google menu


Google Docs or Sheets (Documents or Spreadsheets)
A county administrative assistant said she uses Google Docs as a collaborative calendar. There’s a Template Gallery with many styles and formats to choose from that gets you started quickly. I mocked up what she did using a Doc for a calendar. Test adding an event on a Google Doc here
While this option works well for that county, at the end of the day it is just a Doc and is missing some functions of a calendar. You only have one small line in a Doc to get all your information in. There’s no option to add repeat events and you can’t insert any images or files that might go along with the event.

Microsoft Office Calendar

One agent suggested using Microsoft Outlook calendar. I tested this out by going to Office 365, creating a new calendar and sharing. The problem is, you must have a Microsoft login to edit the calendar. Not everyone has one of these accounts: Outlook.com (formerly Hotmail), Skype, Xbox or OneDrive, so you would be required to sign up for one.

TeamUp

I reviewed and tested several online collaborative calendars. I like TeamUp because there’s no login required, it’s free and easy to use. It’s also available in the App Store. I did a test calendar on the Ag CMS site. Go there to enter a test event.

It’s easy to add an event and there are templates available that make it easy to get started. You can have repeat events and add images or files or a map to the location.

TeamUp add event screenshot

 

When you're done creating the event, you can share via email, social media or link. People can add events to their personal calendars.

TeamUp Share options


Next Steps

If the agent finds this solution will work, she can create the calendar and share with all those in her county who will be contributing to it. She can ask the city’s webmaster to embed it on the website like I did with my test calendar on the Ag CMS site. Hopefully this will make it easier on the part-time webmaster who has been managing getting events online and easier for people to quickly and easily add an event, and keep their community informed with this easy to use and access collaborative calendar.

If you need help with collaborative calendar options, please contact me.

, Web Technology Specialist, 701-231-6403

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New Accessories for the Camera You Carry Everywhere

Smartphone Tripod AdaptorSmartLav MicAg Communication has new smartphone accessories available for checkout that will help you record professional-looking videos with that powerful video camera you sometimes use to make phone calls.

The new SmartLav microphones with extension cables can provide broadcast-quality audio to your smartphone or tablet.

Ag Comm also has two new wireless microphone systems available for checkout. Although these don’t work with your smartphone, they will work with camcorders and provide excellent sound quality while giving you and/or your subject the freedom to move around during the recording. The two options are the AZDEN system and Sennheiser system.

Lastly, there are smartphone holders and adapters to connect your phone to a tripod to eliminate shaky video and give your video that higher quality look.

Contact Scott with questions about any of this equipment or Elizabeth to reserve it.

, Electronic Media Specialist, 701-231-7086; , Administrative Assistant, 701-231-7881

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