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Agriculture Communication

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Write the Right Word: Punctuating Bulleted Items

Listing information in a bulleted format is an effective way of drawing attention to it. But writers often have trouble punctuating bulleted lists.

Here’s an easy rule to remember: The only time these lists need punctuation is if the bulleted items are complete sentences. Otherwise, they do not need any punctuation. That means no commas, semicolons or even a period at the end of the last item on the list.

For example:

Pasture rental rates vary based on:

  • Forage quantity and quality
  • Forage species and composition
  • Condition of the fencing
  • Water quality and availability

Consider these holiday eating strategies to avoid weight gain:

  • Serve items on a side table instead of setting a large buffet table.
  • Use smaller serving spoons.
  • Cut sweet goodies in smaller pieces, or make the cookies small.

, Information Specialist, 701-231-5391

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People Who Fill Out Google Forms Can Now Get an Emailed Summary

Google Forms has finally made it easy for people who fill out a form to get an emailed copy of their responses or what they call a "response receipt". It used to be you had to add some code, now they make it easy by just checking a few boxes. I've worked with many who have requested this feature. Check out my 2:08 how-to here:

, Web Technology Specialist, 701-231-6403

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Current IT Updates

Here is some recent IT activity you may want to be aware of:

NDSU PEATS Anti-Phishing Team

Previously we had talked about the NDSU PEATS Anti-Phishing team and its efforts to educate people at NDSU about the dangers of phishing email messages.  Part of this education is a two phase project where fake phishing messages are sent out to better understand the impact of phishing at NDSU.

Recently, the first phase of email testing in the College of Ag, Extension and Experiment Station was successfully completed.  On average, only .93% of our folks fell for the email while the other NDSU test groups had an average of 3.88%.  Great job everyone!

Here are the full results; success is defined as the number of people that click on the link in the fake email message.

GroupEmails SentSuccessPercentage
College of Agriculture 233 0 0%
Extension 370 0 0%
AES Experiment Station 508 3 .59%
NCI 11 0 0%
Graduate Students 189 6 3.17%
Undergrads 310 6 1.94%

Office 365 Migration

In case you haven't already heard, the Office 365 migration has been temporarily delayed until the spring of 2017.  There has been no further word on whether data will be automatically transferred from OneDrive or SharePoint accounts.  For the latest information, please visit the NDSU Email and Office 365 Migration page.

Official Email addresses

Ag Comm Computer Services now has the email address for sending out announcements.  Similar in use to the address, this should help identify legitimate messages from ACCS.

ACCS Support Guidelines

ACCS has now posted their Computer Support Guidelines online.  These guidelines are not only meant to clarify support but also provide a list of available support services offered by ACCS.

 

Jerry Ranum, IT Systems Specialist  |    701-231-8685 Option 1

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What is a Quarantined Email?

You're probably familiar with Microsoft Outlook's Clutter and Junk folders for email. Emails can also be "Quarantined" as a warning.

Clutter

Clutter helps keep less important messages out of your inbox by moving them to the Clutter folder. If you find the message in Clutter to be valuable, move it to your inbox. If not, delete it. Clutter “learns” by you actions of deleting or moving messages.

Junk

Most of us are know what junk email is. NDSU ITS and Microsoft have filters in place that can flag junk mail and put it in that folder. Some legitimate messages might end up in your Junk folder, so it’s always a good idea to move it to the inbox or right click on it and not block the sender or domain the message comes from. 

NDSU ITS has standardized junk mail filtering set up on the back end but do you know you can customize filters on your junk mail? Learn how to block particular messages or or prevent trusted senders from being blocked.

Quarantine


Sometimes junk mail goes into a Quarantine state because the message is spam-ish or potentially malicious. Like Junk mail, you can choose to move Quarantined messages to your inbox or delete it. After two weeks, the quarantined messages will expire and not be accessible.

The Quarantine warning message comes from Quarantine.messaging.microsoft.com with the subject line "Spam Notification" (like in the screen grab below) and tells you the email is in the Junk folder.

 

spam notification screenshot

 

Read about Spam vs. Junk vs. Quarantined emails here

, Web Technology Specialist, 701-231-6403
, IT Systems Specialist, 701-231-6395

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You Headline Matters. Tips for Getting It Right

Last week I came across this excellent post on writing headlines for online content.

Headlines
Image credit: Headline by Gracey, http://mrg.bz/42b920

Kurt Gessler, deputy editor for digital news at the Chicago Tribune, shared "18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction." Gessler points out that newspapers often fail to write engaging headlines for online articles because they still think of stories in the context of a printed page, where a headline works in conjunction with the full story and maybe even a pullquote, graphic or photo. Online, Gessler says, the product is "unbundled." Online content needs to be marketed story by story, often only through the headline.

I think we often make a similar mistake. We think we are marketing our entire blog or website, but most people will not be exposed to a piece of our content in that context. Instead they will likely see our headline shared on social media, in an email or in their feed reader. We should be focusing on writing really good headlines; not in an attempt to game Google search results or to trick people with clickbait, but in an effort to get people to really engage with our content.

Here are a few of Gessler's headline writing tips that really stood out to me.

Be clear and focused, first and foremost.

Gessler says there is nothing more important than clarity in a headline. The headline should tell the reader "why they should care or how this affects his or her life." Sometimes that means stating what we might think is obvious.

Don't get too cute or punny.

As I said before, I like sounding clever, so I've written a few of these headlines. Gessler points out all the assumptions you are making when you write a cute or punny headline:

  • You assume everyone gets the joke
  • You assume there are no language barriers
  • You assume your pun hasn't been used many times before
  • You assume there is nothing more interesting in your content

Focus on impact and implications

I tried my hand at this in the headline for this article. Gessler says the key is to tell the reader why the story is important to them. He offers some suggested structures, including:

  • This is what XXX means to you
  • Experts offer advice on XXX
  • XXX is a problem. This is the solution

After reading Gessler's advice, I'm going to take more time to write my headlines. I often dash them off as an afterthought, but they really do matter. People are exposed to a lot of online information every day. More times than not, a person's decision whether to read a piece or not depends on the headline.

Bob Bertsch, Web Technology Specialist, (701) 231-7381

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Write the Right Word: What Time is It, Anyway?

Time is an important part of what we write. That’s especially true in news releases, brochures, fliers and other material for a specific event. Those all include the time an event begins, and often list starting times for sessions within that event.

Here’s the style we follow for writing times:

  • Use figures except for noon and midnight; spelling out noon and midnight avoids confusion.
  • Do not put :00 after the hour.
  • Do use a colon to separate the hour from minutes.
  • Lowercase a.m. or p.m. Make sure to put periods after the a, p and m.

For example: “The workshop starts at 8 a.m. Lunch will be served at noon. The featured speaker will give a presentation at 2:30 p.m.”

Here are some other tips:

  • When listing a time range and both times are in the morning, afternoon or evening, you need to use an a.m. or p.m. only once. For instance: “The workshop runs from 8 to 11 a.m.” However: “The workshop runs from 8 a.m. to 5 p.m.
  • Avoid redundancies such as 10 a.m. in the morning or 10 p.m. Monday night.
  • North Dakota is in two time zones, Central and Mountain. In material listing events in both time zones, indicate which are on Mountain time. For example: “The workshop will be held in Dickinson at 10 a.m. Mountain time.” or “The workshop will be held in Dickinson at 10 a.m. MST.”

, Information Specialist, 701-231-5391

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Ag Communication Webinar: Building Community with Social Media

With the right approach, you can build a community of engaged learners. All you need to do is stop talking at people, start talking with them and open the door for them to talk to each other. We'll discuss the notion of social capital and share ideas and strategies for a more effective use of social media. Learn more from the webinar below.

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Can You Schedule a Skype Meeting in Office 365?

Just got this question from an agent today. The answer is yes. If you need help logging in to Microsoft Office 365, please contact the NDSU Help Desk.

, Web Technology Specialist, 701-231-6403

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Windows Movie Maker Still Available for Editing

If your computer is running Windows 10, you might not have the Movie Maker editing application like you did automatically with Windows 7 or 8.

But do not fret, as Movie Maker is still compatible with Windows 10, and all you need to do is download it.

Click on the Windows Essentials page to download Movie Maker. The website says support will end in January 2017 for these 2012 apps, but there is no alternative for Movie Maker at this moment. Since a new version of Movie Maker for 10 is in the works, the rumor is Microsoft may continue support until a new version is out.

Here’s a YouTube video on how to download Movie Maker.

, Electronic Media Specialist, 701-231-7086

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Why Baseline Computers Are Worth the Cost

When we talk about ordering computer equipment, people inevitably ask why we recommend the computers we do. They are usually curious as to why we recommend the more expensive business class computers on our hardware baseline when seemingly similar computers can be purchased at a big-box store for less money.

Computers on sale at these retailers are similar in size and appearance to the computers we recommend. Some even seem to have have similar hardware: Intel processors, 14.5-inch screens, etc.

However, not all computers have the same features or quality of components. In general, business computers have a number of advantages, including longer warranties, better quality components and additional features designed for office use. This chart outlines some of the differences between the two:

Ultimately, business computers are designed to be more durable and last longer. This is to ensure a consistent computing environment for businesses and provide the tools needed for efficient and responsive support.

, IT Systems Specialist, (701) 231-6395

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