Last month I wrote an article about the importance of responding to direct messages and posts on Facebook Pages and how to do it on the Web.
With this app you can manage up to 50 Facebook Pages. You can view notifications like new Likes, Shares and Comments and also view Insights (analytics).
Here’s just some of the Pages I have Facebook Admin rights to. The Pages Manager App lets me know that I have three notifications for the Nourishing Boomers Facebook Page and one for the Lawns, Gardens and Trees Page. Turns out the notifications were all new “Likes”.
You can view those notifications through the regular Facebook App, but the Pages Manager app allows you to see direct messages to your Page and to respond to them. This makes it an easy way to respond and engage with your audience. The screenshot below shows one private message is waiting to be read, and prompted me to download the app.
Here's a direct message notification on my phone. It's pretty hard to miss! I can tap through and quickly and easily respond to her.
While it’s not expected to be responding to Facebook direct messages 24/7, the Pages Manager App makes it easy for you to note when a direct message comes in and to respond to it.
The Race to Respond Infographic says that 83% of Facebook users expect a response within the same day and 56% who interact with a brand have a stronger connection to that brand. This App makes it easy to engage with your audience.
Print and Copy Services has some new equipment to serve customers.
Inserter: This machine can fold multiple pages, insert them into an envelope and seal the envelope, saving lots of labor and frustration. It also can insert flat pages into larger envelopes. Save even more labor by including personalized addresses on the letter and using a window envelope so letters and envelopes don’t have to be matched.
Duplo: This machine cuts, scores and folds heavier paper. Cuts are consistent, and scores are correct so that when the paper is folded on the score, the color doesn’t crack.
Tabber: Now that the U.S. Postal Service requires folded mailings to be tabbed a specific way, this machine can quickly meet those guidelines. If you’re designing a piece to be mailed, be sure to call 231-2000 to make sure the piece is laid out to take advantage of postal discounts.
See more helpful hints for preparing your documents for Print and Copy Services.
Please enter your meetings and events (multicounty, regional, state and national that affect quite a few staff) on the Ag calendar. This will market your events on the public website but also help avoid internal conflicts.
The calendar is for specific dates. Do not list, for example, that your meetings are Feb. 12 – March 12 every Thursday at 7 p.m. Instead, each date must be entered.
Becky Koch, Ag Communication Director, 701-231-7875
Market NDSU, keep yourself organized and give these padfolios as thank-you gifts to speakers, supporters and others. The black padfolios are 9X11, have a small notepad and lots of pockets inside, and zip all the way around. Price is $11 each.
See marketing materials for pocket folders and notecards also for sale.
Linda McCaw, Administrative Assistant, (701) 231-7881
"Televisions are horizontal. Computer screens are horizontal. People's eyes are horizontal. We aren't built to watch vertical videos... Say no to vertical videos." These are lines from "Vertical Video Syndrome: A PSA" by Glove and Boots Video.
As you shoot video this summer of field operations, 4-H events and other activities, remember to shoot videos horizontally. Hold your phone steady with both hands horizontally.
For other video-shooting tips, see our video about "How to Capture Quality Video."
If you are writing in a more informal style, you can drop parts of dates as long as you are clear that you are talking about a year.
For example, you could call this year’s high school grads the class of ’15. Or you might refer to an entire decade: “Some call the ’50s the golden age of television.” The apostrophe replaces the 20 in 2015 and the 19 in 1950s.
You don’t need an apostrophe between the number and the “s” because you are not omitting anything. You also don’t need an apostrophe before numbers such as temperatures because you are not leaving out any figures. For example: “The temperature is expected to reach the upper 80s today.”
With some fonts, the apostrophe faces the wrong way, to the right, the first time you type it. So just hit the apostrophe key twice and delete the first one.
Ellen Crawford, information specialist, (701) 231-5391
Ideally, web content should be concise. Our online attention spans are short and people don’t like to scroll on their screens. But in Extension and research, sometimes content needs to include detailed information. Web page headings are a great way to break up content on a screen, and so are anchors.
Examples of anchors include County Office listings – just click on the first letter at the top of the page of the office you want to contact and you will be brought to the group of listings for that letter – no scrolling needed. Learn how to use anchors in Ag CMS.
Have you ever heard someone say, “The choir gave a quality performance tonight”?
Unfortunately, you don’t have a clue about whether the performance was good or bad because, despite the way “quality” often gets used, it is not an adjective (a word that modifies a noun). “Quality” is a noun meaning the character or nature of something, so you need a modifier, such as “good,” “excellent” or “high,” to describe the kind of quality.
So you’d say: “I need to find good-quality child care” or “The choir gave a high-quality performance.”
But don’t forget that quality isn’t always good, so you need to add modifiers such as “poor” or “bad.” For example, “The excessive rain this spring could result in a poor-quality crop this year” or “This afghan didn’t turn out well because of the bad-quality yard I used.”
Ellen Crawford, Information Specialist, (701) 231-5391
If you’ve recorded a video but the audio is too distracting because of wind or background noise, or you just can’t hear the subjects, here are some alternatives if re-recording is not an option.
Adding narration over the top of the video using basic video editing software like Windows Live Movie Maker is one option. In Movie Maker, you can reduce or turn off the recorded audio and add voiceover narration by recording it within Movie Maker or recording it with Sound Recorder on your computer and importing it into Movie Maker.
Another option in Movie Maker is to add captions in the video where it is difficult to hear the audio.
Here’s a 5-minute YouTube tutorial on getting started with Movie Maker.
If you’ve already uploaded your video onto YouTube, you can add captions in hard-to-understand areas without having to edit and re-upload the video. Here are written and video instructions on how to add captions in YouTube.
For more tips on recording good audio as well other recording video tips, see Ag Comm's video how to capture quality video.
Scott Swanson, Electronic Media Specialist, (701) 231-7086
You’ve set up a Facebook Page and have been posting away, gaining Likes along the way. “Likes” are one thing, but they don’t necessarily mean engagement. When someone takes the time to “Comment” on your Post or directly “Message” you, Facebook sees this as engagement and will get you in their News Feed more prominently.
What happens when someone posts on your Page or directly messages you? It’s important to respond as soon as you can, as 83% of Facebook users expect a response within a day. This sends out the message that you care about what you are posting about and what people’s reactions are. You care about the community you’ve built. If it takes awhile to respond or you don’t respond at all, trust is loss.
To be sure you’re not missing an opportunity to engage with your followers, make sure you have your “Notifications” set up. You can modify your notifications by either logging into Facebook or having them sent to your email. No matter which notification method you choose, you should check them at least once a day and respond if necessary.
Getting Notifications Through Facebook
When you log into Facebook, you will clearly see any notifications or messages that have been sent to you. They will be called out in red in two spots - in the notifications tab above your cover photo and in the globe icon in the upper right. You can choose to get notifications as they come in, or two to 4 times a day. In the example below there are two notifications. This is the same with messages. Some people prefer to use (direct) messages when they want to ask you something privately vs. putting it out on your public Page.
Getting Notifications Through Email
If you don’t log on to Facebook every day and are more easily accessible by email, you can get notifications and message that way instead of through Facebook. But be sure to check the email you use to sign in to Facebook, not necessarily your work email.
A Note About Pages with More than One Admin
If there’s more than one Facebook Admin on your Page, all of you would get the notification. If another Admin replied to the comment or message, you would also see that so there’s no need to worry about duplication.
Many Notification types are available, as you can see below. You can choose which ones you want to be notified of.
Here’s an example of when you have all Notifications turned on. In this case, Shares, Page Likes, Photo Likes and Photo Comments display.
It’s important to stay part of the conversation on your Page and interact with your customers when they ask questions. This is what Facebook engagement is all about. Using notifications will ensure you’re not missing out. For more information about Facebook Notifications, see their Help Center or contact me.
Sonja Fuchs, Web Technology Specialist, (701) 231-6403.