On March 30, 2012, Facebook will convert all Facebook Pages to the Timeline format. Timeline has been around for a while for individual Facebook profiles. Facebook Page administrators have had the ability to convert their page to Timeline on their own for some time. If you have not converted your page(s) to Timeline yet, here are a few things you can do to get ready.
Upload a Cover Photo
The Timeline format gives you the ability to add a cover photo in addition to your profile picture. The cover photo is a large banner image that is displayed at the top of your page. Here's the cover photo from my Facebook profile.
Cover photos are displayed at 850 pixels wide by 315 pixels high on most screens. Because of their size, they can be extremely important in branding your page and attracting "likes."
Cover photos can also be used in conjunction with your profile picture to create some really interesting designs like the one below.
Check out "40 Creative Examples of Facebook Timeline Designs" for more creative ways to use your cover photo.
NDSU Agriculture Communication has prepared a cover photo for NDSU Extension Service Facebook pages. You can download the NDSU Extension Service Facebook Cover Image at http://www.ag.ndsu.edu/agcomm/logos.
NDSU University relations has created 20 graphics to use as a Facebook Timeline cover photo. You can download those images at http://www.ndsu.edu/vpur/resources/facebook_graphics/.
Cleaning Up Your Timeline
The Timeline format is also going to change the way your status updates, photos and other content are displayed on your page. As the name implies, Timeline lists things chronologically by default.
One way to alter the chronological listing is to use "stars" and "pins". "Stars" and "pins" let you highlight status updates to take up more physical space on your page. You can also make a story display at the top of your Timeline for up to 7 days.
For more on "stars," "pins" and other examples of using Timeline effectively, check out "9 Excellent Examples of Brands Using Facebook's New Page Design."
Getting your content ready for Timeline might be less about featuring status updates and more about hiding some of them. Watch the video below from Socialbrite for tips on cleaning up a cluttered Facebook Timeline.