Agriculture Communication

Getting Started with eXtension

Becky Koch — Thu, 10 May 2012 12:43:20 -0500

Write the Right Word: Me, Myself and I

Ellen Crawford — Wed, 25 Apr 2012 15:14:02 -0500

“Myself” is not a substitute for “me” or “I.”

You’ve probably seen a sentence such as this: “Please contact Jane Smith, Kate Doe or myself for more information about the workshop.” The “myself” is incorrect. “Me” is the correct word.

The best way to determine which is right is to delete the other people in the sentence. You would not say “Please contact myself.” You would say “Please contact me for more information about the workshop.” So the sentence should be: “Please contact Jane Smith, Kate Doe or me for more information about the workshop.”

“Myself” is a reflexive pronoun. Think of it this way: I look in the mirror and see a reflection of myself.

A reflexive pronoun always is the object of a sentence; it never can be the subject. A subject is the one doing something in a sentence, and the object is the one having something done. So if I pet the cat, I am the subject and the cat is the object. You wouldn’t say “Myself petted the cat,” so don’t say “Fred and myself petted the cat.”

Ellen Crawford, (701) 231-5391

Write the Right Word: Me, Myself and I

Ellen Crawford — Wed, 25 Apr 2012 15:08:37 -0500

“Myself” is not a substitute for “me” or “I.”

“Myself” is a reflexive pronoun. Think of it this way: I look in the mirror and see a reflection of myself.

Ellen Crawford, (701) 231-5391

Live Meeting Quick Reference Sheet

Becky Koch — Thu, 05 Apr 2012 10:45:04 -0500

Word-of-mouth Marketing

Becky Koch — Wed, 07 Mar 2012 10:41:21 -0600

Most programs and research projects don’t have funds for promotion. What to do? Word-of-mouth marketing is one of the strongest and cheapest forms of marketing you ever will use. It often is overlooked by large organizations and companies.

Begin with a description of your “customers.” Think about who they are (age, income, education), what they do and where they are from (ZIP code, distance from you).

Next, think about how you will reach your customers. Is it a news release, field sign, meeting, networking?

Think about your appearance on a daily basis, such as eye contact, posture, tone of voice, handwriting, spelling, thoughtfulness, enthusiasm and energy level.

Reaching your target audience and thinking about how others perceive you will go a long way in having people spread the word about your program.

Satisfied customers may tell three or four people about their positive experience. Conversely, dissatisfied customers will tell at least nine other potential customers.

Information about you and your program through word of mouth is becoming increasingly important as more people bypass the traditional mass media and rely on Facebook, Twitter and other social media.

Sources: University of Wyoming and Guerilla Marketing Yourself by Jay Conrad Levinson

Rich Mattern, Information Specialist, (701) 231-6136

Equipment Checkout

Linda McCaw — Wed, 22 Jun 2011 08:10:00 -0500

Contact: linda.mccaw@ndsu.edu or 231-7881

BANNERS:
#62 and #63 yellow vinyl 2’ x 6’ black lettering
NDSU
Extension Service
North Dakota State University

BUSINESS CARD SCANNER:
#102 - Scan2 Biz card scanner quickly scans business cards for contacts in Outlook

CAMERAS - video:
#88      Panasonic (1000x digital zoom; 30x optical zoom) not high definition
#100    Flip 8 GB camcorder records 120 minutes (high definition)
#104    Canon 8GB w/built-in memory and tripod

CAMERAS - still:
#89       Fujifilm point and shoot (4.0 megapixels)
#94      Nikon D40 single lens reflex
#95      Canon PowerShot G2 point and shoot 4.0 megapixels and power adapter
#105    Nikon Coolpix 3700 point and shoot

COMPUTERS - laptops
20 with Windows 7

DISPLAY BOARDS:
check with john.grindahl@ndsu.edu regarding sizes
#9        Green and yellow reversible panels in black carrying case
#10      Brown/beige reversible panels in red carrying case
#11      Black panels in black carrying case
#12      Table-top black three 22” x 28” panels in navy blue nylon case
#13      Table-top black three 22” x 28” panels in navy blue nylon case
#106    Table-top, six green and grey 18" panels 108" x 6" plus topper

EASELS:
#52      black collapsible
#53      gold aluminum not collapsible
#54      black collapsible
#55      grey plastic collapsible
#56      grey plastic collapsible

EXTENSION CORDS:
#65 orange 50’
#83 orange 100’

GROUNDED POWER STRIPS:
# 2, 3, and 4

MISCELLANEOUS:
#46 Telephone amplification unit (Radio Shack)
#103 Laser pointer pen w/ voice recorder
Easel pads -- small and large
Computer speakers

PRINTER:
#93 HP laser

PROGRAM BANNERS on retractable stands
Human Development
Community Economic
Horticulture
Food & Nutrition
Ag & Natural Resources
4-H

PROJECTORS - LCD: (hooks up to a computer)
#5        Kodak in carrying case with remote
#75      Mitsubishi (will run Power-point) w/ CD instructions, Quick Start up Guide and remote control w/ 5 cords
and European power cord
#76      In-Focus Lite Pro 720 (will run Power point with remote control)
#90      ViewSonic PF 551D projector w/ 2 cables (newest) (in Kodak case)
#96      View Sonic P1656 projector (tag #175372) 2 cables and remote
#107     Pocket projector

PROJECTORS – OVERHEAD:
#83 Dukane overhead projector w/ operating instruction booklet
#73 Proxima and overhead projector and Proxima Ovation 820 (need both to work) w/ quick tip sheet (red colored laminate), user guide 1 and 2, power supply, remote control and 4 cords

PROJECTOR SCREENS:
#28      black box, 4 ½’ h x 6’ w
#29      black box, 6’h x 8’w
#30      black steel roll-up case, 6’h x 8’w
#31      grey steel roll-up case, 4’h x 6’w
#32      black box 6’h x 8’w
#33      Day-lite in black nylon carrying case, extends to 12 ft high

PROJECTORS –SLIDE:
#15 includes carousel slide tray w/ remote control and remote extension cord (uses ELH bulb)
#18 includes carousel slide tray w/ remote control and remote extension cord (uses ELH bulb)

PROJECTOR STANDS:
#35      4 screw-in legs
#36      4 screw-in legs
#37      4 screw-in legs

PUBLIC ADDRESS SYSTEMS:
#97 Fender portable speaker system (wide grey model)
#98 Anchor portable speaker system (smaller black model on large wheels w/ 2 wireless mics and 1 hand-held mic

TAPE RECORDERS

#49      Radio Shack tape recorder (desk model) use power cord
#88      Sony tape recorder (desk model)
#88      Sony (hand- held)
#90      Sony tape recorder (desk model)
#98      Sony (hand-held)
(desk models use the larger cassette tapes and hand-held use the smaller tapes)

TABLECLOTHS:
white 10’ x 5’
black 10’ x 10’

TABLE RUNNERS:
NDSU Extension Service – gold (3)
NDSU logo – yellow letters on green (2)
NDSU logo – green letters on gold (2)

TURNING POINT/Personal Response System:
#95- 39 clickers

TUBULAR BANNER STANDS
T-stands: 22" and 36" to display poster

VCRs:
#1        Panasonic in hard case
#3        VCR Radio Shack in black, soft carrying case, remote control
#20      VCR (no case)
#21      VCR (no case)
#6        TV/VCR unit (black canvas carrying case)
#101    Sharp VC-A410 w/remote (no carrying case)

Meetings and Public Events

Kris Holt — Fri, 25 Mar 2011 13:15:00 -0500

If you are conducting an NDSU Extension Service public meeting, do the following:

Wear your official NDSU Extension Service nametag.
If possible, set up a NDSU Extension Service display. (Best if localized, but a general display is available through the Ag Comm. Dept.)
Ag Comm. also has available a portable sign that fits on the front of a podium. However, each county should have one on hand.
Distribute Extension Service brochures that explains what we do. These can be ordered from the Distribution Center. (Ag. Comm.)
Before beginning your program, give a brief “commercial” for the NDSU Extension Service. Include a brief statement of what we do and some of the current and upcoming offerings in your area or the rest of the state. It is an ideal way to tell audiences that we offer other educational programs.
Wear appropriate attire. A suggested rule of thumb is to dress one level above your anticipated audience (See Professionalism: Representing Yourself to Increase Brand Value).
If using PowerPoint, use one of the NDSU Extension Service templates.
When introducing other Extension colleagues, give their name and title.

Additional items to consider:

Collect attendees’ names and addresses or e-mails to be able to market future programs to them and for possible evaluation later
Send a personalized thank-you note to speakers on letterhead or notecard
Have a PowerPoint with the NDSU Extension Service logo and program title on the screen as people arrive

Rules for Use

Robert Bertsch — Tue, 05 Oct 2010 14:55:00 -0500

Attribution

Proper attribution of this work should include:

Title of the Work
North Dakota State University
Names of the Author(s), if listed
URL of the work

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Additional Rights

To request waiver license conditions or to request additional rights, contact:

NDSU.permission@ndsu.edu.

North Dakota State University Agriculture Communication
Dept. 7070
Morrill 7, P.O. Box 6050
Fargo, ND 58108-6050

Copyright

Robert Bertsch — Thu, 02 Sep 2010 15:42:45 -0500

This information may be photocopied for noncommercial, educational purposes in its entirety with no changes.

Requests to use any portion of the document should be sent to NDSU.permission@ndsu.edu.

North Dakota State University Agriculture Communication
Dept. 7070
Morrill 7, P.O. Box 6050
Fargo, ND 58108-6050

Designated Agent: Digital Millennium Copyright Act

Privacy Statement

Robert Bertsch — Thu, 02 Sep 2010 15:42:45 -0500

The policy of the North Dakota State University Agriculture and University Extension is to respect the privacy of all users of information technology services. This electronic privacy statement is intended to inform the Agriculture and University Extension clients of Agriculture and University Extension information gathering and usage practices.

North Dakota University System Policy and Procedure, 1901.2, NDSU Policies and Procedures 158 and 710, and federal and state law stake precedence over this privacy statement.

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