More About Katie Pinke
Katie’s lifelong agriculture and agricultural marketing experience perfectly compliment her role as Strategic Lead and Director, Business Development for AdFarm. Katie graduated from the University of North Dakota, and is the first of the fifth generation to have lived and worked on the family farm near Aneta, ND. Katie’s parents owned and operated an advertising agency for 25 years in Grand Forks, ND and today her parents and family farm soybeans, edible beans, winter wheat, barley, canola and corn and her uncle operates a beef cattle operation.
Katie is the leader of AdFarm’s Agriculture Advocacy efforts, connecting the agricultural industry from food, farming, flowers, fiber and fuel segments to targeted audiences of consumers. In 2010, Katie displayed her expertise by leading AdFarm’s efforts in being awarded the business for the California Agricultural Communications Coalition (CACC), which led to the opening of AdFarm’s newest office location in Sacramento. CACC brings together over 100 agriculture stakeholders to connect farmers to the voting consumers of California. This past winter, Katie and a team of public relations and digital experts from AdFarm lead social media trainings across California. Over 200 farmers participated and today over 400 contributors are a part of the Know a California Farmer effort.
During her tenure at AdFarm, Katie has lived and worked from several locations in North Dakota including Aneta, Grand Forks, Fargo, and now resides in Wishek, North Dakota, utilizing technology and social media tools to stay connected and work effectively across North America with clients and colleagues. Katie resides in Wishek with her husband, Nathan, and three active children, ages toddler to teenager. Nathan owns and operates a second-generation family business, Pinke Lumber Company.
Aside from her business acumen, Katie understands the value and importance social media plays in keeping rural people connected and the value it brings in sharing stories the advantages of rural life. Living in a county without a stoplight and 97 miles from a Starbuck’s or any form of pop culture, Katie is active in engaging rural audiences in social media to spur rural development and growth. She is vice-president of the Wishek Job Development Authority, volunteer for Wishek Community Education and a pre-school Sunday School teacher.You can connect with Katie on Twitter @katpinke and see her blog at http://pinkepost.blogspot.com/.